Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective

Titolo Rivista Economia agro-alimentare
Autori/Curatori Bianca Polenzani, Andrea Marchini
Anno di pubblicazione 2022 Fascicolo 2022/2
Lingua Inglese Numero pagine 28 P. 1-28 Dimensione file 0 KB
DOI 10.3280/ecag2022oa13161
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Vedi l'articolo Scarica l'articolo open access

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemic’s discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains.

  • Pre- and during COVID-19: Households’ Willingness to Pay for Local Organic Food in Italy Simona Bigerna, Andrea Marchini, Silvia Micheli, Paolo Polinori, in Sustainability /2023 pp.10247
    DOI: 10.3390/su151310247
  • Micro Knowledge as a Driver for Systemic Emergencies Management: The Case of Xylella in Italy Maria Elena Latino, Marta Menegoli, Fulvio Signore, Angelo Corallo, Biagia De Devitiis, Rosaria Viscecchia, in Journal of the Knowledge Economy /2024 pp.8110
    DOI: 10.1007/s13132-024-02210-6

Bianca Polenzani, Andrea Marchini, Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective in "Economia agro-alimentare" 2/2022, pp 1-28, DOI: 10.3280/ecag2022oa13161