Journal title Economia agro-alimentare
Author/s Marzia Ingrassia, Claudio Bellia, Rosaria Disclafani, Pietro Chinnici, Stefania Chironi
Publishing Year 2025 Issue 2024/3
Language English Pages 45 P. 71-115 File size 0 KB
DOI 10.3280/ecag2024oa17367
DOI is like a bar code for intellectual property: to have more infomation
click here
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
This paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project “CItrus waste ReciCLing for added valuE products – CIRCLE” for improving the sustainability of the citrus processing production chain through the valorization of processing waste. The present study, conducted on Italian consumers, contributes to the flow of literature on consumer demand of sustainable food packaging, highlighting the preferences, concerns, and skepticism, the factors that explain behaviors, and the role of information on their choices. Findings may be of interest for firms and Public Institutions to promote circularity behaviors among citizens and to consolidate their ethical motivations through correct information and experience.
Keywords: ; Environmemtal ethics; Sustainability; Communication
Marzia Ingrassia, Claudio Bellia, Rosaria Disclafani, Pietro Chinnici, Stefania Chironi, Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy in "Economia agro-alimentare" 3/2024, pp 71-115, DOI: 10.3280/ecag2024oa17367