Titolo Rivista RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori Tetiana Kniazieva, Lyudmila Orochovska, Oleksii Zhamoida , Anna Maryna , Oleksandr Chernyshov
Anno di pubblicazione 2025 Fascicolo 2025/1
Lingua Inglese Numero pagine 14 P. 143-156 Dimensione file 0 KB
DOI 10.3280/riss2025oa19631
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The study analyzes the fundamentals of socially conscious marketing, which are essential to maintaining multinational companies’ competitiveness. A series of recommendations for enhancing the efficacy of socially conscious marketing strategies in boosting multinational firms' competitiveness in an unpredictable market environment is the study’s practical outcome. The theoretical result was the identification of the main patterns of using socially aware marketing techniques to increase the competitiveness of multinational corporations in an unpredictable market environment.
The study analyzes the fundamentals of socially conscious marketing, which are essential to maintaining multinational companies’ competitiveness. A series of recommendations for enhancing the efficacy of socially conscious marketing strategies in boosting multinational firms' competitiveness in an unpredictable market environment is the study’s practical outcome. The theoretical result was the identification of the main patterns of using socially aware marketing techniques to increase the competitiveness of multinational corporations in an unpredictable market environment.
Parole chiave:; competition; global market; transnational corporations; economic instability; sustainable development
Tetiana Kniazieva, Lyudmila Orochovska, Oleksii Zhamoida , Anna Maryna , Oleksandr Chernyshov , The role of socially responsible marketing in increasing the competitiveness of transnational corporations in an unstable market environment in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 1/2025, pp 143-156, DOI: 10.3280/riss2025oa19631