Il ruolo e la gestione dell'innovazione industriale nei processi di filiera
Journal Title: MERCATI E COMPETITIVITÀ
Author/s: Edoardo Fornari, Sebastiano Grandi
Year: 2008 Issue: 3 Language: IT
Pages: 26 Fulltext PDF:112 KB
The role and management of industrial innovation in channel processes - A note The purpose of this paper is to discuss the role and management of Product Innovation on the value creation process in distributive channel. In the first part the paper aims to point out, through the analysis of the Italian market, the consistency of new products performance in Fast Moving Consumer Goods sector and their contribution on market growth. In the second part the paper discusses the efficacy of the access regulation mechanism (listing fees) of new industrial products in retail assortment. Keywords: product innovation, retail assortment, listing fees, new product management, channel relationships.