Il ruolo e la gestione dell'innovazione industriale nei processi di filiera
Titolo Rivista: MERCATI E COMPETITIVITÀ
Autori/Curatori: Edoardo Fornari, Sebastiano Grandi
Anno di pubblicazione: 2008 Fascicolo: 3 Lingua: IT
Numero pagine: 26 Dimensione file: 112 KB
The role and management of industrial innovation in channel processes - A note The purpose of this paper is to discuss the role and management of Product Innovation on the value creation process in distributive channel. In the first part the paper aims to point out, through the analysis of the Italian market, the consistency of new products performance in Fast Moving Consumer Goods sector and their contribution on market growth. In the second part the paper discusses the efficacy of the access regulation mechanism (listing fees) of new industrial products in retail assortment. Keywords: product innovation, retail assortment, listing fees, new product management, channel relationships.