L’investimento nell’affiliazione commerciale: strumenti di ausilio alle scelte dell’investitore
Titolo Rivista: ECONOMIA E DIRITTO DEL TERZIARIO
Autori/Curatori: Pierpaolo Iannozzi
Anno di pubblicazione: 2009
Fascicolo: 1
Lingua: IT
Numero pagine: 22
Dimensione file: 673 KBDOI: 10.3280/ED2009-001002
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Presentazione:
L’investimento nell’affiliazione commerciale: strumenti di ausilio alle scelte dell’investitore - Entrepreneur’s autonomy is expressed, primarily , in the choice of the resources to be used in the production process. Signing a franchising contract implies choosing a cooperative strategy, as alternative to a competitive strategy. This article explores differences between a traditional and a franchised investment through the instrument of the operational leverage These differences highlight when, in the economic system, companies - both franchisors and franchisees- find convenience in running a franchised company as opposed to a competitive strategy. Constant verification of the conditions to which is associated the surplus of a cooperative strategy is the main reason that explains the entrance and - subsequently - the remaining in cooperative contracts
