Comprendere lo scarto tra convenienza percepita e convenienza reale per orientare il marketing distributivo

Journal title MERCATI E COMPETITIVITÀ
Author/s Beatrice Luceri
Publishing Year 2005 Issue 2005/3 Language Italian
Pages 27 P. File size 171 KB
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Beatrice Luceri, Comprendere lo scarto tra convenienza percepita e convenienza reale per orientare il marketing distributivo in "MERCATI E COMPETITIVITÀ" 3/2005, pp , DOI: