Template-type: ReDIF-Article 1.0 Author-Name: Fausto Cantarelli Title: Presentazione Abstract: Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16697&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Carlo Carli Title: Presentazione del Marketing Club di Parma Abstract: Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16698&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Ettore Bove Author-Name: Gaetana Senatore Title: Cultura alimentare e mercato Abstract: Cultura alimentare e mercato (di Ettore Bove, Gaetana Senatore) - ABSTRACT: The purpose of this paper is to identify the changing structure of food market in industrialized countries. In the last decades, the food market trend has been characterized by changes in production, procurement, preparation and consumation of products. The greater free time available associated with increasing schooling is having important effects on food systems. In this new context, the signs of distinct market scenario could be more clearly identified. There is evidence, indeed, that massiv products, produced by large companies, have lost market share since an adequate value has not been offered to consumers. Alternative forms of market are emerging and the boundaries separating fast and slow food have become unconfused. Not only has there been a shift toward quality food, like organic food, but eating away from home has changed dramatically either. The leisure interests have highlighted the consumer need for healthier food produced with technologies respecting nature. The direct effect has been an increase in consumer demand for convenience and services, as an integral part of the food supply. Consumers show an increasing desire for products and foodstuff with reference to the historical and cultural aspects in a specific territory. It is kind of a niche in the market of the traditional gastronomy. Basically, people who live in urban areas find typical products which tastes good and meal and can be eaten in the confort of rural communities, an actractive response to competition from mass merchandisers. The urban people perceive advantages of country food for many lifestyle and quality of life reasons. The future of this niche?s market greatly depends on the improvement of methods of production and on much better recognition for their peculiarity. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16699&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Fausto Cantarelli Title: Pascolo e mercato: un binomio da coltivare Abstract: Pascolo e mercato: un binomio da coltivare (di Fausto Cantarelli) - ABSTRACT: Cheese produced on pasture land by shepherds has its own distinctive flavour characterised by the vegetal substances present that enhance its quality. However, the market is not cognisant of this because producers are not able to play an active role in the market and make this special trait known. Within the context of the divergence between globalization and local interests, the distinctiveness of these cheeses could prove important and become one of the factors in reinforcing the price of cheeses produced out-of-doors, if producers could improve product image, consolidate production and distribute it on the market in accordance with existing norms, as the food industry does. The rediscovery of these cheeses is especially important at this time because it could contribute to the development of tourism. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16700&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Roberto Carboni Author-Name: Giovanni B. Quaglia Title: I prodotti tipici italiani: problematiche e prospettive di un settore in crescita Abstract: I prodotti tipici italiani: problematiche e prospettive di un settore in crescita (di Roberto Carboni, Giovanni B. Quaglia) - ABSTRACT: The aim of this paper is to describe a valorisation strategy for the typical products when the firms and the institutions work together for the same purpose. The valorisation of the typical products is really important for the local development and for the Italian agrifood production system. Italian rural areas result particularly poor in organisation and strategies structures, so we need a modern entrepreneurial culture and a modern marketing strategy in order to improve the performances in the product?s offer organisation. In this context, the role of food industry and institutions is crucial for the competitiveness of local agrifood systems. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16701&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002005 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Simona Naspetti Author-Name: Raffaele Zanoli Title: Adoption of organic farming practices: a theoretical and empirical analysis Abstract: Adoption of organic farming practices: a theoretical and empirical analysis (di Raffaele Zanoli, Simona Naspetti) - ABSTRACT: In this paper a theoretical model to analyse and explain the adoption of organic farming techniques at a regional level is presented. Farmers goals and goals structures are used in a means-end analysis of the producer?s behaviour, leading to a representation of the farmer?s decision making process which is more general than the simple neoclassical model of the firm. The relationships among farmer?s motivations and institutional factors acting as incentives and barriers are explicitly taken into account in the analysis, which embeds historical factors as part of the explanation of the process of adoption. As a result, organic farming can be viewed as an institutional adaptation to the absence of certain public goods markets, such as those of clean water, healthy soil, hazard-free food, etc. Organic farming clearly perform a role in internalising the externalities in agricultural production; in this sense it serves as an incentive device. At the same time it also operates as a self-selection device, to identify the characteristics of different individuals. Individuals who believe that they can play a positive role in protecting the environment or, more in general, in shaping the society by their own work, will be more willing to convert to organic farming. An empirical application of the model is used to analyse the adoption process in a paradigmatic Italian region. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16702&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002006 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Stefania Chironi Title: L'agriturismo in Sicilia Abstract: L'agriturismo in Sicilia (di Stefania Chironi) - ABSTRACT: The paper analyses agrotourism sector in Sicily. This is a very important phenomenon for territory development through the integration between agriculture and other activities. In particular we described the framework of Sicilian agrotourism sector that emerge from direct interviews realized in the course of a research preventively carried out. Some particular elements come subsequently analyzed, like the figure of the farmer, that they always gush through investigation that has been realized from Terra Nostra. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16703&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002007 Number: 7 Template-type: ReDIF-Article 1.0 Author-Name: Bruno Scaltriti Title: Famiglia, lavoro e consumo alimentare in Italia dal secondo dopoguerra a oggi Abstract: Famiglia, lavoro e consumo alimentare in Italia dal secondo dopoguerra a oggi (di Bruno Scaltriti) - ABSTRACT: 1957 is generally considered the year of the Italian economic miracle. During this period, Italy passed from underdevelopment to development thanks to a boom in the manufacturing industry. Agriculture also developed with the introduction of mechanisation and subsidies aiding the small farmstead. Markets opened up thanks to better communications but also thanks to the creation of the European Economic Community. This introduced radical changes in the habits and life-style of the Italian family who started looking beyond the confines of its nucleus to satisfy its needs for food. The market for fresh and processed foods, also due to internationalisation, passed from a static to a dynamic one, and a clash emerged between two different production and consumption models. The first was linked to the temperate and surplus areas of Central-Northern Europe, while the second was associated with the hot, arid non-surplus areas of the Mediterranean. The first is characterised by large-scale organisations with share capital whose scope is to gain the maximum return on investments through profit. These companies produce the so-called mass-market foodstuffs with value-added service and market-oriented approach. The second model, by contrast, is made up of small or very small firms financed with family capital that base production continuity on quality. The typical speciality products, linked to tradition or a particular region, characterise this productive model. Other types of products have recently appeared alongside the other two clashing parties in the market place: so-called health foods that have a curative and nutritional role, foodstuffs produced in the third world and distributed as part of a solidarity initiative, and produce from organic nurseries, which responds to the growing demand from consumers for wholesome and natural produce. The battle concerning GMO is currently wide open and represents the latest invention of the multinationals to increment their share of Mediterranean and global markets. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16704&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002008 Number: 8 Template-type: ReDIF-Article 1.0 Author-Name: Andrea Pizzaferri Title: C'? un futuro per il Parmigiano-Reggiano? Abstract: C'? un futuro per il Parmigiano-Reggiano? (di Andrea Pizzaferri) - ABSTRACT: Parmigiano-Reggiano (cheese produced exclusively in the provinces of Parma and Reggio Emilia) is considered by many to be one of the best cheeses in the world, but today it faces a dilemma: confronted by a potential demand from millions of people world-wide who know it and would willingly consume it, there is only a handful of people, outside the national boundaries that can buy it, because nobody, or at least very few have made it possible for this product to cross over the Alps. This has created a glut in the domestic market, and has had a negative impact on its price, which is too low given the quality, high production costs and the image this cheese enjoys. The dispersion of the many small businesses producing parmesan cheese, together with the almost total absence, at product sector level, of even the minimum attempt at setting up some sort of trade or commercial organisation has favoured the acquisition by others, who are better organised and part of the distribution chain, of the vast majority of profits deriving from this production. Not even the Consortium protecting this speciality food has been able to improve the serious situation in which the sector finds itself, promoting and activating policies that are often penalising (see self-regulation) and not targeted to the commercial reality. In order to guarantee a top market and stable price for this product, it is necessary for demand to constantly exceed supply, and that, in this specific context, means exports. It is therefore necessary to intervene both at a market and operative level. In the former case, it is the organisation of producers who need to tackle market problems both in terms of supplying traditional markets as well as new ones. Intervention at an operative level includes producers completing the aging cycle of this cheese and consolidating the supply of aged cheese with the aim of reducing marketing unit costs. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16705&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002009 Number: 9 Template-type: ReDIF-Article 1.0 Author-Name: Anna Tartaglia Author-Name: Angelo Belliggiano Title: Consumo ittico e sviluppo dell'acquacoltura nel Mediterraneo: divari e competitivit? regionali attraverso l'analisi Shift-Share Abstract: Consumo ittico e sviluppo dell'acquacoltura nel Mediterraneo: divari e competitivit? regionali attraverso l'analisi Shift-Share (di Angelo Belliggiano, Anna Tartaglia) - ABSTRACT: This works is born from the observation, in the last years, of the growth of fish consumption in Italy and from the tendency of modern distribution to acquire new shares of this market to the traditional channel bringing out the new important role of aquacolture in the fish market. About this last aspect and considering the potentialities that Mediterranean Countries have with regard to aquacolture, this paper studies in detail the growth of the activity of fish-breeding into these zones, in the years between 1987 and 1997. Structural and competitive differences of aquacolture among Mediterranean Countries have been recognized in order to fish groups and fish species utilizing some version of Shift-Share Analysis (SSA). Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=16706&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002010 Number: 10 Template-type: ReDIF-Article 1.0 Author-Name: Mattia Iotti Title: Recensione: La longue marche des paysans fran?ais di Louis Malassis Abstract: Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=27398&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-002011 Number: 11