Template-type: ReDIF-Article 1.0 Author-Name: Fausto Cantarelli Title: Presentazione Abstract: Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17291&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Carlo Carli Title: Costruire e gestire un marketing club: ? facile e non costa niente Abstract: Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17292&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Fausto Cantarelli Title: Comunicazione e mercato alimentare Abstract: Comunicazione e mercato alimentare (di Fausto Cantarelli) - ABSTRACT: A pre-requisite of the dynamic market is the widespread use of advertising, which is within the reach of large companies, while small ones have to incur excessive costs; this market is characterised by an excess of supply over demand, so that foods which are not advertised are difficult to place on the market and when they are placed, they are penalised in terms of their price, as in the case of typical products with a small volume of supply. These mechanisms, and advertising in particular, have driven companies to increase the size of their business, in order to benefit from economies of scale, and the markets to enlarge surfaces extended as far as globalisation. Large companies and large markets orient production towards standard foods that do not come up against local discrimination, as happens for those that are typical of a particular area. For typical products, it is necessary to develop the concentration of demand, increase the level of food culture and organise the markets so that demand always exceeds supply in order to get back to acceptable prices. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17293&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Gaetano Chinnici Author-Name: Biagio Pecorino Title: L'applicazione dell'analisi statistica multivariata al consumo dei prodotti da forno in Sicilia Abstract: L'applicazione dell'analisi statistica multivariata al consumo dei prodotti da forno in Sicilia (di Gaetano Chinnici, Biagio Pecorino) - ABSTRACT: The evolution of consumption of bread has revealed, during the last years, a general downward trend, effect of the change of the alimentary habits of consumers, characterised by a reduction of home consumption and by the partial substitution of bread with some substitutive products. To realise a close examination of the knowledge and processes at the basis of general bakery and of bread in particular, a direct research has been realised and its main aim is to examine the habits of consumption (way of use and of purchase etc.) of refined bread of durum wheat and of enriched, packaged and organic bread. In particular, the a.m. research has been carried out applying the analysis of the principal constituents, putting on evidence the main variables that influence on consumption and the cluster analysis to define the homogeneous groups of consumers. The results of this research has allowed to outline, in the initial phase, the consumers attitude towards bread and, afterwards, by means of statistical analysis techniques, to characterise four homogeneous groups of consumers, according to their socio-economic elements and consumption habits. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17294&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Giovanni Ferri Author-Name: Mattia Iotti Title: Pianificazione e controllo nelle aziende agro-alimentari: il caseificio cooperativo Abstract: Pianificazione e controllo nelle aziende agro-alimentari: il caseificio cooperativo (di Giovanni Ferri, Mattia Iotti) - ABSTRACT: The article explains the possible application at the agro-food companies of the business administration and cost controls managing models. In fact, the little agro-food companies have to improve this managing methods in order to stay on the market, face off with the most important agro-food companies. The paper shows that it?s a real need to split the companies in different areas, related with the single business unit, in order to achieve differential income and financial statements. In particular, cash flow and working capital statements are essential to control the financial and economic production period. Moreover, it?s important to improve a producer common action on the market, but also a common action in buying technical goods. Moreover, the companies manager have planned a direct market access to achieve higher income and profit margin. In this way, it will be possible to have a different market scenario, in which little agro-food companies could stay in front to big ones, selling directly tipical products. At the end, it?s possible to find that long time strategy methods, based on cost planning systems, are an idea based on business control, also useful in managing little agro-food companies. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17295&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003005 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Simona Bacarella Title: I consumi dei prodotti di IV gamma Abstract: I consumi dei prodotti di IV gamma (di Simona Bacarella) - ABSTRACT: Aim of present work is to analyse the evolution of consumptions with regard to innovative food commodities in Italy: IV range products in the fruit and vegetable sector. With reference to a modern consumer, the characteristics of IV range products, the behavior of the consumer of such products and the related consumptions are here studied. In recent years food consumption on a whole, and the fruit and vegetable in particular, have shown rather contained ups and downs. Today, therefore, it is rather difficult to cause significant variations of the demand in quantitative terms, while the differentiation of assortments, in our case with the products of IV range, represents a large potential of expansion. The analysis of the evolution and the consumption of IV range products is supplemented by a survey, through a questionnaire, carried out with the consumers in Palermo. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17296&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003006 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Marcello De Rosa Title: Comportamenti di consumo e prodotti alimentari nuovi Abstract: Comportamenti di consumo e prodotti alimentari nuovi (di Marcello De Rosa) - ABSTRACT: The aim of the paper is to analyse the consumer?s behaviour in the case of new food products. The theme of novelty has not been deeply analysed in the literature, even if recently we can observe the growth of new theories within the traditional structure. The theoretical starting point is Lancaster?s theory, which considers not goods but their characteristics (for example, taste, smell). Consumer?s reaction to novelty is object of a conjoint analysis in which the launch of a new product, buffalo meat, is investigated. The method permits to show the mix of characteristics that maximizes utility function, showing the relative percentage weight on the total consumer?s utility. The results underline the necessity of an in-deep analysis of consumers to get the right information for marketing strategies, above all in the case of food products, characterized by the figure of a conservative consumer. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17297&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003007 Number: 7 Template-type: ReDIF-Article 1.0 Author-Name: Alfonso Pagnesi Title: Ambiente, agricoltura, alimentazione, patrimonio culturale e turismo per lo sviluppo dell'economia delle aree costiere della Sicilia meridionale: l'esempio del comune di Palma di Montechiaro Abstract: Ambiente, agricoltura, alimentazione, patrimonio culturale e turismo per lo sviluppo dell'economia delle aree costiere della Sicilia meridionale: l'esempio del comune di Palma di Montechiaro (di Alfonso Pagnesi) - ABSTRACT: Sicily is a region rich in history, pleasant and varied landscapes, monuments and artistic works, of which it still has many charming expressions. However, tourism has not taken off in a way that is coherent with the available resources; the reasons for this must be sought in the lack of initiatives by Public Administrations and private citizens, who have not seen fit to make the capital investments necessary to increase receptivity and to equip the area with the most useful infrastructures. Today, with tourism in full expansion, a new, attractive opportunity has arisen to make up for lost time, provided that the local authorities decide to carry out their duties of exploiting the island?s resources. In order to pinpoint the possible paths to be followed for exploiting the marginal areas, I have analysed the opportunities for development in one of Sicily?s municipalities where there are several useful resources for achieving the success with tourism which it does not have at present: this municipality is Palma di Montechiaro, in Agrigento province. I have chosen this municipality for the following reasons: -because it combines the south coast of Sicily with the hills, and therefore two areas that are completely different but, in certain ways, complementary, because they are rich in resources of landscape and vegetation; -because it has an unusual history behind it: that of a noble house which, thanks to its last descendant, has achieved international notoriety. -finally, since, as has been stated, its economy has not been developed in spite of the richness of the resources it possesses, an attempt has been made to understand the motivations and to define actions that, if carried out, should speed up the pace of development. In the first part of this document, therefore, I have illustrated the history, the cultural traditions, the landscape and naturalistic resources and the socio-economic situation of the area; subsequently, I have shown the size of the flows of tourists into the province and the problems in the tourist sector; finally, in the third part, I have outlined some opportunities for intervention to expand the local area on a tourist and agricultural-food level. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17298&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003008 Number: 8 Template-type: ReDIF-Article 1.0 Author-Name: Christine Mauracher Title: Le strade del vino nella provincia di Treviso Abstract: Le strade del vino nella provincia di Treviso (di Christine Mauracher) - ABSTRACT: In the last years in our country a new form of tourism is establishing itself, including wine tourism that has a good potential of growth also in marginal rural areas. This paper takes into account the province of Treviso, where the presence of viticulture and tourism is significant, and examines the results of a market research on tourism facilities located along the three wine routes: Strada del vino Prosecco, Strada dei vini del Piave e Strada dei vini del Montello and dei Colli Asolani The research reveals the presence of a particular kind of tourist and a real opportunity of economic growth, that, however, requires coordination in the management of the routes and continuity of marketing strategy. Classification-JEL: Keywords: Note: Pages: Volume: 6 Year: 2001 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=17299&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/Ecag2001-003009 Number: 9