Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Editoriale Abstract: Classification-JEL: Keywords: Note: Pages:5-6 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41294&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Antonio Lopolito Author-Name: Emilio De Meo Author-Name: Roberta Sisto Title: Qualit?, coordinamento e reputazione collettiva nel sistema di produzione del vino doc San Severo Abstract: The relevance of quality and typical food as strength for Rural Local Systems (rls) is widely recognized in literature (Antonioli Corigliano, 1999; Brunori, 1999; Pacciani et al., 2001; Cecchi, 2002). Generally speaking, the chance of a rls to build a competitive advantage often depends on the specificities of food-products that the system as a whole is able to supply. The commercialization of such products represents a crucial step in the valorization process. Several studies (Klein and Leffler, 1981; Shapiro, 1983) find in the reputation of products the element which makes possible suitable levels of returns on resources used in the production process. For typical food, the reputation has public goods characteristics, indeed, it can generate a territorial quality surplus and so it is known as collective reputation. Such surplus is based on two elements: 1) the specific quality of products and 2) the level of coordination of the production system. In order to face the risk of opportunistic use of collective reputation, States have generated a series of laws for formal protection of denominations. Among these normative tools, an important role is played by the Origin Denomination (od). The main function of such tool is to give juridical protection to the name that a product has got in the market by its typicalness and its link with the territory. Therefore the od can be considered as an institutional process whose goal is the reproduction and the conservation of collective reputation of a typical product. In the light of these considerations, the aim of this paper is twofold: verify the contribution of a specific od, the San Severo wine, in generating the reputation surplus for its production system and investigate on its determinants. In particular, the study of the product?s quality and coordination level lead to define the production system as a whole in terms of collective reputation. Then we compare such characteristic with the currently level of reputation enjoyed by the San Severo wine denomination. The data have been collected through a direct survey by the means of questionnaires submitted to local actors and interviews to important witnesses in order to have better grip on the historical and characterizing aspects of the system. In the section 1 we show the theoretical approaches to individual and collective reputation and their relation with od. Then (section 2) we illustrate the study case and the research outcomes. Finally, we dedicate the last section to some conclusive observation and suggest for further research. Classification-JEL: L14, L15, Q13 Keywords: Note: Pages:7-22 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41295&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Salvatore Bracco Author-Name: Giancarlo Riccardi Title: Lineamenti del Commercio Equo e Solidale dei prodotti agroalimentari Abstract: International trade has increased, in the last few decades, however the economic divide between the advanced economies in the North of the world and the less developed of the South has increased. In the current state of affairs, characterised by the increasing integration between the commodities and service sector, capital and labour sector and the financial markets, diverse initiatives are arising in developed countries, aimed at supporting developing countries, under the impulse from a civic society increasingly concerned about the problems that trouble them. These initiatives, which most importantly include the Fairtrade and the Ethical Finance movements, excel the welfarism that has shaped the policies of the developed countries, and promote ways of aiding developing countries through consumption and savings made by the individual citizens. The Fairtrade represents one of the most interesting examples of initiatives from the bottom up, in which civic society tries to integrate (and sometimes correct) the actions of governments and international institutions, through direct trade between the producers in developing countries and consumers in industrialised countries. This article aims at, first of all, highlighting the anomalies that characterise the international trade of the agroindustrial goods that are at the centre of distortions of the agricultural commodities sector. For this aim, the alternative approach to the international trade of food commodities is analysed, and, therefore, the purpose of the Fairtrade in respect to the principals, criteria and objectives that characterise it. All the components of the agroindustrial chain of the Fairtrade are examined: the organisations of the producers, importers, retailers and the international coordination. Object of this analysis are also the provisions at European, National and Regional level. Finally, some relevant aspects of the conventional coffee and cacao trade are highlighted, making a comparison with the correspondent quantity and products in the Fairtrade market. The methodology will take into account relevant literature and will be based on the analysis of statistical data on the economic performance of the Fairtrade model, in terms of sales volumes and turnover. The analysis of the mechanisms and activities allows to delineate the current state of the fairtrade and highlights limits and prospects of this type of market. Classification-JEL: F12 Keywords: Note: Pages:23-41 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41296&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Stefania Chironi Author-Name: Marzia Ingrassia Title: La comunicazione: un valido strumento per la competitivit? delle aziende vinicole Abstract: In the last few years, wine market was characterized by fast changes because of significant changes in consumers? eating habits and lifestyles that, consequently, impacted wine consumption and demand. In this scenario, wine producers that want to win competitors must definitely be market-oriented. For wine producers, to be competitive means to focus on strategic business decisions, to keep the brand in the market, to increase new consumer segments and to move towards a diversified production that points to research and innovation, looking constantly for quality. Communication is nowadays one of the main strengths of competitiveness and especially strategically-market-oriented wine producers, are aware of it. This paper has the objective to know how much Sicilian wine producers believe and invest, efforts and money, in communication strategies in order to understand how the Sicilian wine communicates to consumers. For the survey it was used a stratified with proportional allocation sampling. A proper questionnaire, with mostly closed answers and only few open answers (with unique interpretation), was submitted to a sample of Sicilian wine producers. Through the use of hierarchical Cluster Analysis it has been possible to know directions of Sicilian wine producers towards investment in communication and to obtain Sicilian wine producers? homogeneous groups according to investment expenses and type communication tools. Moreover it was possible to identify the measures of similarities and dissimilarities of expense items for communication and find the ones preferred by producers. Classification-JEL: Q13, M31, C39 Keywords: Note: Pages:43-57 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41297&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Giuseppe De Blasi Author-Name: Annalisa De Boni Author-Name: Rocco Roma Title: Alimenti di qualit?: una valutazione del benessere e del surplus del consumatore Abstract: The widespread wellbeing and the fulfillment for one?s own standard of living play a role more and more relevant to define consumer?s behavior in particular with regard to food consumption. Recently John Rawls, Amartya Sen and Martha Nussbaum overcoming conventional wellbeing theory approaches, putting together traditional wealth indicators (income, expenditure, property) with the evaluation of situations and experiences that people consider worthy of value. In developed countries food requirements are nearly completely satisfy and new choice models leads consumers to evaluate food, not only in relation to nutritional and health aspects, but, oftener and oftener, to: consumption opportunities, easiness to use, health contents, region of origin. The aim of this work is to evaluate the effects on consumer?s behavior of individual wellbeing level and pleasure for environment in which they live. First step of survey had the aim to evaluate consumer?s wellbeing level by traditional income indicators and data about consumers? feeling of their own welfare. A sample of charger of family purchases has been selected and asked about their own satisfaction for economy, offices effectiveness, law and order, welfare, state education, spare time availability, environmental conditions. Afterward has been asked the willingness to pay (wtp) more than the market price for four group of food. The first group included "basic" foods, the others the "high quality" products such as "protected designation of origin", "ready to eat" and "health" foods. Each product demands curve has been drown by regression analysis and consumer surplus has been calculated as the difference between the higher observed consumer?s wtp and the amount he actually paid. The results of survey pointed out a positive relationship between consumer wellbeing and preferences for high quality foods. Happier consumer seem to perceive better than the others food quality features. A high wellbeing standard and a great fulfillment of one?s own life promote quality food demand more than income level. Every act to support and promote quality food demand will be more efficient in framework in which consumer have best standard of life. Classification-JEL: D1, D4, D6 Keywords: Note: Pages:59-73 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41298&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002005 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Sabrina Giuca Title: Qualit? e sicurezza alimentare: ratio legis o paradosso per i prodotti biologici? Abstract: Reforming legislation on organic food production, eu shows sensitive to consumers expectations about organic food: tracking and control, methods that respect rhythm of nature and improve maintenance of biodiversity. As a consequence it institutionalizes general objectives on the ec Regulation 834/2007: it establishes a sustainable management system for agriculture that aims at producing products and food of high quality that does not harm environment, human health, plant health or animal health. Generally speaking, looking at food quality and safety, can it be said that eu policy increasingly assigns to organic food such aims of quality and safety of production? With the aim to contribute to the debate on the concept of quality, which in the context of Common legislation lacks legal precision and it is often confused with food safety and hygiene baseline standards, the study highlights the inconsistency of the rules on organic farming. In fact, even if the regulation is strongly inspired by food quality and safety, it admits, like conventional food and feed, adventitious presence of gmos in organic product, its ingredients or feed materials, and so it may reduce ethics contents. Present analysis shows that in the eu strategy for food does not seem to be strictly coherent between horizontal (which takes into account, inter alia, the protection of human health and the environment, and sectoral legislation on gmos) and special legislation orphan of uniform and binding rules on the coexistence between conventional, organic and gm crops, despite the new, more flexible approach of the European Commission. The study focuses on eu recent guidelines that provide for measures to restrict space in organic products gm content to levels below the current thresholds. However, given that specificity of organic products does not affect only farmers? income but, as the Green Paper on agricultural product quality, also consumers expectations, only a revision of the regulation may offer unique solutions for all the Member States. Classification-JEL: Q18, Q15, K32 Keywords: Note: Pages:75-99 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41299&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002006 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Anna Gaviglio Author-Name: Alberto Pirani Title: Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta Abstract: Business can get better market performance, the better relationship it is able to establish with customers. Companies should concentrate on managing customer satisfaction, so that a continuous satisfaction leads to product, brand and store loyalty. The survey wants to describe the "non-consumers" attitudes, studying the components of customers non-choice ("non-consumer" are those who avoid particular brands or products, showing sometimes their negative feelings). For the study we assume that identifying the reasons behind consumers? reluctance to buy some products is a fundamental tool for customer loyalty management. Then, survey focuses on private labels, organic and quality products, presuming that in these cases confidence takes a great importance when purchasing. In order to present the theoretical framework, the first part of the paper provides an overview of contributions on adverse events related to products trial and selection. Some aspects concern to traditional individual cognitive processes (attitude and relationship with the brand). Others come from innovative approaches and refer to relationships between individual and society; they focus on the phenomenon itself and its sociological and cultural implications (communication and critical consumption). For the survey, over 400 interview have been conducted in stores of a large retail company located in the city of Milan and its province. A testing phase helped on questionnaire predisposition, that finally has 4 sections. First one relates to socioeconomic aspect of the interviewees and the reasons of a brand dissatisfaction, investigating on Enterprise, Consumer and Product issues. Other sections focus on "non-consumers" familiarity and cognition of those private labels, organic and quality products they do not purchase. A first statistical analysis concerns to "non-consumers" perception on product categories analyzed. A regression analysis provides the identification of the events that prevent the development of a sense of confidence in the various types of products. Then, a Chi-square test helped to investigate the dependence between variables of perception and those related to "do not purchase" factors. Moreover, a hierarchical cluster analysis has been used to identify three groups of non-consumers for each type of product based on dislike factors. The analysis of "non-consumers" wants to show the importance of the knowledge of the negative component in purchasing phenomenon. It contributes to expand the studies on consumer welfare and demand evolution. In the same time it can be used by companies to manage customer satisfaction, because it allows to identify in advance the reason of aversion factors in order to prepare the necessary countermeasures. Classification-JEL: M31, Q13 Keywords: Note: Pages:101-122 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41300&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002007 Number: 7 Template-type: ReDIF-Article 1.0 Author-Name: Simona Naspetti Title: Zootecnia biologica e qualit? agroalimentare Abstract: Quality in animal food products, given its complexity, it is often measured by multi-dimensional constructs. Consumers expectations mainly refer to extrinsic attribute, and often a mismatch is observed between intrinsic and extrinsic characteristics, the former being mostly the target of producers. This paper reviews the determinants of quality as viewed by different authors. Both the demand and the supply side of animal food product quality are considered. The pros and cons of current methodologies used in quality assessment of animal food products are presented, with special attention to organic products. Finally, a new holistic approach to evaluate and measure food quality is proposed, together with suggestions for future research. Classification-JEL: Q13 Keywords: Note: Pages:123-143 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41301&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002008 Number: 8 Template-type: ReDIF-Article 1.0 Author-Name: Enrica Donia Author-Name: Filippo Sgroi Title: Lo sviluppo sostenibile della pesca nella marineria di Mazara del Vallo Abstract: In a place like Sicily, where sea fishing and port activities are part of the territory, history and culture, fishery has always been vital to man and, for this reason, today it must be studied, protected and helped in the difficult transition towards long-term sustainability. Fishing is a driving sector for Mazara economy both for number of working days during the fishing season, and for industrial activities operating around this field (transformation, packaging, and distribution). A micro-economic analysis was carried on a sample of fishing enterprises in order to analyze the problems of the here studied seamanship. The analysis is based on the employers? interviews. The collected data highlights: the quantity and quality of fishing, materials and services outside and around this field and, the final destination of the product. The data processed through the economic balance sheet, allowed the identification of the current seamanship economic situation in Mazara del Vallo. Possible solutions (business strategies) to develop the sector competitiveness have been drawn from the results obtained by processing the data. Classification-JEL: Q01, Q12 Keywords: Note: Pages:145-169 Volume: 12 Year: 2010 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=41302&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2010-002009 Number: 9