Template-type: ReDIF-Article 1.0 Author-Name: Gervasio Antonelli Author-Name: Maurizio Canavari Author-Name: Annalisa De Boni Author-Name: Cocetta Nazzaro Title: Editoriale Abstract: Classification-JEL: Keywords: Note: Pages:7-8 Volume: 16 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=52378&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2014-003001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Katia Laura Sidali Author-Name: Andrea Cristina Dorr Author-Name: Achim Spiller Title: Guest Editorial Abstract: Classification-JEL: Keywords: Note: Pages:9-12 Volume: 16 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=52379&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2014-003002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Andrea Cristina Dorr Author-Name: Jaqueline Carla Guse Author-Name: Marivane Vestena Rossato Title: Local players? perceptions of geographical indications: a case study of pelotas sweets in southern Brazil Abstract: The adoption of a Geographical Indication (gi) represents, among other things, a way of innovation and market advantage. As only a few, relatively recent studies have investigated this topic in Brazil, this research aims to verify the historical, cultural and economic perceptions of consumers and producers involved in the production chain of Pelotas sweets in relation to the adoption of gi. The case study was investigated through field research with primary data collection from 138 consumers and three case studies with producers who participated in the 21st fenadoce fair, in the city of Pelotas-RS, between May 31st and June 2nd, 2013. The findings reveal that consumers identify the Pelotas gi with the region of Pelotas. Pelotas gi sweets are recognized by consumers thanks to their alluring appearance, smell, taste and texture. We conclude that consumers have become more convinced about consuming a product which maintains the characteristics of its original recipes and, more than anything, the unmistakable flavor of Pelotas sweets. Classification-JEL: Q13, Q17, D12 Keywords: Note: Pages:13-25 Volume: 16 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=52380&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2014-003003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Ivana Radic Author-Name: Maurizio Canavari Title: Viennese consumers? preferences and willingness to pay for raspberries from Arilje, Serbia Abstract: Raspberries from Serbia have a good reputation and those from Arilje are protected by a geographical indication registration within the state of Serbia. Recently, producers and other stakeholders have been considering promoting this Geographical indication (gi) produce outside of Serbia, and Austria is one of the main target markets. The export of fresh raspberries is, generally speaking, only in its initial phase, and protecting raspberries from Arilje by geographical indication also in the eu is seen as a good opportunity for the whole western area of the country. It is widely recognized that gi labels may work as a quality signal for food products and may be useful to build trust among consumers. In this study, we aim at evaluating the role of a gi label in shaping consumer purchase intentions, using a conjoint choice experiment approach. The attributes we considered were price, punnet size, geographical indications of origin (from major production areas in Serbia, Poland, and Spain), and method of production (organic, integrated crop management). A survey were administered to a sample of 235 consumers in Vienna. The probability of choice was modeled using a discrete choice approach that allowed us to quantify consumers? preference for different attributes and levels, as well as willingness to pay for raspberries from Arilje, Serbia compared to other areas of origin. Our results suggest that Viennese consumers have a positive attitude towards raspberries from Arilje, Serbia and they are, coeteris paribus, willing to pay more for them compared to other foreign areas of origin. However, willingness to pay is slightly higher for organic raspberries than for gi labeled raspberries. This could imply that a combination of strategies, rather than focusing on gi labeling only, may be more beneficial for Serbian producers. Classification-JEL: Q13, Q17, D12 Keywords: Note: Pages:27-42 Volume: 16 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=52381&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2014-003004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Verena Otter Author-Name: Bianca Prechtel Author-Name: Ludwig Theuvsen Title: The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions Abstract: The indication of country of origin on food products is of growing importance and offers potentials for product differentiation to, among others, cacao producers from countries in the developing and transition stages. In this study the importance of country-of-origin (CoO) effects on the quality perception of chocolate among German consumers is examined using the example of Ecuadorian cacao. The quality perception of chocolate is the result of a complex perceptual process influenced by extrinsic and intrinsic product attributes, country images, socio-demographic and psychographic characteristics of the consumer and situational factors such as place of purchase. Based on this conceptual framework, an online survey has been conducted with 205 German chocolate consumers. ols regression analysis revealed a strong CoO-effect on the purchase of Ecuadorian chocolate. These findings have implications for management. Classification-JEL: D11, D12, D18, M31 Keywords: Note: Pages:43-60 Volume: 16 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=52382&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2014-003005 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Michael Schulte Author-Name: Hagen Brandt Author-Name: Ludwig Theuvsen Title: Christmas tree production in Germany: strategies and options for establishing a regional label: is there room for a geographical indication? Abstract: Across Europe, Germany is the most important country in the production and consumption of Christmas trees. Pricing is cyclically asserved and depends mainly on the number of mature trees and on the potential occurrence of calamities caused by hail and late frost in the early summer. Due to the good market conditions in the recent years the offer has grown steadily, so in the coming years, a surplus trees is expected in comparision to past years. The aim of the study is to identify strategies in the Christmas tree market, needed to ensure for profitable production in the future. With the help of previous literature as well as expert interviews, insiders from within the market?s whole value chain were surveyed and gave their own estimates regarding future market developments. Based on this, our findings suggest that in the future differentiating options will be the determinating force with regard to a high profitability in the Christmas trees production. In this context, our analysis shows that legal protection in the form of a geographical indication could be advantageous for a successful positioning of producers on the market. Classification-JEL: D18, Q17 Keywords: Note: Pages:61-80 Volume: 16 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=52383&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2014-003006 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Edgardo I. Garrido-P?rez Author-Name: Katia Laura Sidali Title: Salsa, sauce, and other ingredients: nature, evolution and conservation of cultural heritage Abstract: All cultural manifestations in the world, including food and music, derived from the cultural practices developed by the first Homo sapiens who inhabited the Earth. But, with so many cultural manifestations, which ones need protection? Should the same theory be adopted as the one which seems to be used by Geographic Indication systems and other forms of protection? How does cultural diversification occur? How do cultural manifestations increase, spread, or decline and how can such a decline be avoided? How does one detect whether a product is an example of cultural heritage to be protected and not a mere fashion or creation of single individuals? Here we discuss the nature of cultural heritage by answering these questions for Afro-Caribbean music and culinary art. At the same time, we reveal some misconceptions regarding evolution attributable to Biology, and which have been largely neglected by Biologists while being kept alive by some social scientists (e.g. social Darwinists). Cultural heritage studies used to extrapolate general theories from single case studies, have generated too many theories based on poor evidence. We, on the other hand, rather more coherently, bring together more than 80 examples of music and food into one single theory, able to be tested and perheps improved upon by further research. Six characteristics and principles of the theory are derived from the fact that cultural heritage is passed down from one generation to the next: (1) Conservative reproduction, (2) intra-generational variability, (3) transformation over time, (4) exposure to forces causing trends to proliferation - and decline, (5) exposure to forces leading to territorial expansion - and contraction, and (6) rise of new culture from previous ones. We provide examples of how a new cultural heritage can arise from previous ones by means of: (a) mingling with ther cultural heritage of other peoples, (b) unforseen innovation by creative individuals, and (c) geographically mediated differentiation. Inventions made by single individuals or families and non-inherited from previous generations are not to be considered "heritage" and should be protected under other denominations. Cultural manifestations that suffer a decline in practitioners through the generations need to be protected by means of legal, technical, educational, and even marketing practices gaining acceptance from the new generations who should be considered the key to the preservation of any heritage. Classification-JEL: D12 Keywords: Note: Pages:81-104 Volume: 16 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=52384&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2014-003007 Number: 7