Template-type: ReDIF-Article 1.0 Author-Name: Gervasio Antonelli Author-Name: Maurizio Canavari Author-Name: Annalisa De Boni Author-Name: Concetta Nazzaro Title: Editoriale Abstract: Classification-JEL: Keywords: Note: Pages:7-10 Volume: 17 Year: 2015 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=55693&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2015-003001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Drini Imami Author-Name: Engjell Skreli Author-Name: Edvin Zhllima Author-Name: Alban Cela Author-Name: Olta Sokoli Title: Consumer preferences for typical local products in Albania Abstract: Albania has the potential to develop quality products given its cultural, climatic and territorial diversity. Moreover, consumers? sensitivity to the origin of agrofood products, the huge variety of products, the growing integration of farms into the market, combined with on-going improvements in the legal and institutional framework regarding Protected Designation of Origin (pdo) and Protected Geographical Indications (pgi) indicate that these quality schemes are valid options for the maintenance of the agricultural sector in Albania, especially in mountainous areas. This study is based on a structured survey including 269 face-to-face interviews which were conducted in Tirana during summer 2013. According to the study results, most consumers? choice of products is based on their origin (domestic versus imported), with a preference for domestic products. Also, within the domestic product group, there are significant differences in perceptions based on which region of Albania they were produced in - most interviewees stated that the region/ area of origin is either important or very important when choosing to buy Albanian products. There is a clear pattern of regional preferences for various food products, including most notably cheese. Based on association of typical product to specific regions, Protected Designation of Origin or Protected Geographical Indications can be promoted. Classification-JEL: Q13 Keywords: Note: Pages:11-29 Volume: 17 Year: 2015 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=55694&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2015-003002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Tuba Pekkirbizli Author-Name: Mohamad Isam Almadani Author-Name: Ludwig Theuvsen Title: Food safety and quality assurance systems in Turkish agribusiness: an empirical analysis of determinants of adoption Abstract: In this study, empirical analysis was introduced in order to investigate firms? adoption behaviour with regard to food safety and quality assurance systems in the Turkish food industry. The data originate from 106 Turkish food industry enterprises and were gathered using a questionnaire-based survey. Multiple regression analyses were used to analyse the relationship between the firms? level of food safety and quality assurance standards adoption and firm characteristics. Such adoption was found to be very closely linked to objective data characterising Turkish food processors. The results showed that adoption behaviour varies widely among individual firms. Legal form of ownership, region of ownership and control, firm size, being an exporter and major market served have a greater influence than other objective and subjective indicators. Several specific inferences were drawn from the results which have manifold implications for managerial and political decision-makers. This paper is, to our best knowledge, the first report related to a comprehensive determination of the complete set of determinants of the implementation of food safety and quality system practices that take into account various Turkish agribusiness sectors rather than just one sector. Furthermore, it considers a broad spectrum of public and private standards. Classification-JEL: L20, L21, M10 Keywords: Note: Pages:31-55 Volume: 17 Year: 2015 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=55695&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2015-003003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Karen L. Orengo-Serra Title: Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry Abstract: The difficulty of accessing resources easily and the organizational structure of small and medium enterprises (SM Es) partially explain how the niche market strategy has become the gateway to international markets. The niche market for specialty gourmet and luxury products has been flourished worldwide, where SM Es have been successfully positioning. This strategy has not yet been addressed in the context of businesses operating on small island economies. This study aims to identify and to compare elements within the niche strategy as managerial tool for the internationalization of SM Es from Puerto Rico and from Corsica. In this study, emphasis was placed on the combined use of a Qualitative methodology and content analysis approach for case studies. Findings suggest that product origin, quality, and differentiation are some elements emerging from the niche market strategy adopted by firms for international expansion. Classification-JEL: F2, L14, M31 Keywords: Note: Pages:57-88 Volume: 17 Year: 2015 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=55696&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2015-003004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Francesco Casadei Title: Da Vendere, vendere, vendere alle Lezioni di pubblicit?: idee, attivit? e scritti dell?imprenditore Arturo Gazzoni tra il 1928 e il 1943 Abstract: From Vendere, vendere, vendere to Lezioni di pubblicita: ideas, activities and writings of the entrepreneur Arturo Gazzoni between 1928 and 1943 In this paper we describe ideas and activities of Arturo Gazzoni - Bolognese industrialist - with particular reference to the content of two his books: Vendere, vendere, vendere (published in 1928) and Lezioni di pubblicita (published in 1943). In both volumes, Gazzoni proposes innovative ideas in the field of advertising; in Vendere, vendere, vendere he describes also the main aspects of the launching of its products. As chemical-pharmaceutical industrialist, Gazzoni promoted successfully, in the first half of the twentieth century, three products: Antinevrotico De Giovanni, Idrolitina and Pasticca del Re Sole. The last two products - now manufactured and merchandised by other companies - are still on the market. In his writings, Arturo Gazzoni proposes subjects - innovative in Italian debate - such as the relationship between advertising and consumer psychology, the effectiveness of various types of advertising, the role of the media (radio and cinema), the importance of the teaching of advertising in schools and universities. In Gazzoni?s writings we can find themes and topics that in Italy will be developed and deepened only by the 1950?s onwards; at the same time, the type of products marketed by the Bolognese entrepreneur suggests a similitude with the contemporary topic of functional foods. Gazzoni is an important figure not only in terms of history of industry, but also in reference to the history of advertising and marketing in Italy and is therefore deserving of further studies and researches. Classification-JEL: M 31, M 37, N 14 Keywords: Note: Pages:89-105 Volume: 17 Year: 2015 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=55697&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2015-003005 Number: 5