Template-type: ReDIF-Article 1.0 Author-Name: Gervasio Antonelli Author-Name: Maurizio Canavari Author-Name: Annalisa De Boni Author-Name: Concetta Nazzaro Title: Editoriale Abstract: Classification-JEL: Keywords: Note: Pages:125-127 Volume: 18 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57978&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2016-002001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Sarah Hemmerling Author-Name: Sina Nitzko Author-Name: Achim Spiller Title: Guest Editorial Abstract: Classification-JEL: Keywords: Note: Pages:129-132 Volume: 18 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57979&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2016-002002 Number: 2 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57979 Template-type: ReDIF-Article 1.0 Author-Name: Marcello Di Muro Author-Name: Rungsaran Wongprawmas Author-Name: Maurizio Canavari Title: Consumers? Preferences and Willingness-To-Pay for Misfit Vegetables Abstract: Food retailers are accustomed not to offer the so-called "Misfits", that is fruits and vegetables whose appearance do not meet the best visual quality standards. This is due to the assumption that consumers only prefer fruits and vegetables with perfect appeal, which ultimately contribute towards the global, food waste bad tendencies. Therefore, it is important to understand consumers? acceptance of the pricing possibilities for misfits. This aspect inspired the current study, which is aimed to investigate whether consumers could accept or reject misfit vegetables if there were any possibility of choosing such produce. A sample of 200 consumers was surveyed in Bologna, Italy, in June 2014 using a choice experiment approach and fresh carrots as the product of interest. Data were analysed using both Multinomial Logit (mnl) and Random Parameter Logit (rpl) models. The results suggest that appearance actually influenced consumer preferences for fresh carrots, on the basis of deformation as well as irregularity in terms of size, reducing the probability to purchase. However, consumers were showing more tolerance for irregular sized carrots compared to deformed ones. In addition, misfits were more accepted by consumers purchasing fresh fruits and vegetables at fresh food market compared to supermarket customers. Classification-JEL: M13, Q13 Keywords: Note: Pages:133-154 Volume: 18 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57980&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2016-002003 Number: 3 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57980 Template-type: ReDIF-Article 1.0 Author-Name: Ramona Weinrich Author-Name: Annabell Franz Author-Name: Achim Spiller Title: Multi-level labelling: too complex for consumers? Abstract: For many consumers, sustainability attributes are a relevant consideration concerning the purchase decision. However, as more food labels enter the retail market it is becoming increasingly difficult for consumers to evaluate the underlying meaning of these labels. The most common labels communicating sustainable values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature. One solution to communicate differentiated information about process or product standards is by using multi-level labels, which indicate various levels of standards. However, while multi-level labels may help consumers realize the differences in production or process qualities, they may also cause confusion since they convey more complex information. Therefore, the impact of multi-level labels on consumers? comprehension remains unclear. The primary objective of this paper is to test whether consumers can easily comprehend a multi-level labelling approach by using the case of animal welfare standards. This paper will also assess whether a multi-level label could be an effective tool to communicate information about standards and enhance consumers? willingness to pay. The results show that when an explanation about the levels of the label is provided, there is an increasing willingness to pay for products with higher standards. Hence, a multi-level label can work if information is provided and is thus an adequate tool to communicate sustainable and ethical values. Classification-JEL: Q13 Keywords: Note: Pages:155-172 Volume: 18 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57981&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2016-002004 Number: 4 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57981 Template-type: ReDIF-Article 1.0 Author-Name: Sarah Hemmerling Author-Name: Achim Spiller Title: Old vegetable varieties: attitude, consumption behaviour and knowledge of German consumers Abstract: Against the background of the increasing relevance of ethical and sustainability-oriented consumption motives, parsnip, mangold, Jerusalem artichoke and other vegetables are experiencing a renaissance in Germany. However, in spite of the increasing presence of old vegetable varieties (ovv) in German kitchens, cooking shows and recipe books, so far few scientific investigations have been made to analyse the consumption of ovv from a consumers? perspective. The present study provides first insights into the consumption of ovv with the aim to reveal market potentials in Germany in order to increase their utilisation and to support their preservation. By means of a standardised online survey, the study analysed the attitudes of 216 German consumers towards and knowledge about ovv. Three consumer segments could be identified from this analysis, one of which can be considered as a promising target group - the fanciers of old vegetable varieties - characterised by a positive attitude towards and a high familiarity with ovv. The implications for the marketing of ovv are discussed. Classification-JEL: Q13 Keywords: Note: Pages:179-204 Volume: 18 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57982&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2016-002005 Number: 5 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57982 Template-type: ReDIF-Article 1.0 Author-Name: Sedef Akgungor Author-Name: Andrea Groppel-Klein Author-Name: Joerg Koenigstorfer Author-Name: Yaprak Gulcan Author-Name: Yesim Kustepeli Title: The Impact of Nutrition Labels on Food Sales: An In-Store Experiment in a Turkish Supermarket Abstract: Nutrition information is a policy tool that aims to guide consumers towards healthier diets, thus preventing further increases in obesity. This study focuses on the impact of front-of-pack nutrition labels on Turkish consumers? purchase decisions. In particular, the study investigates whether both the presence of the label itself and the content provided on the label (here: the presence [vs. absence] of health ticks) impact on consumer demand for food products. The authors propose two hypotheses that are grounded in cue utilization and consumer behaviour theories and conducted an experiment in a Turkish supermarket to test the hypotheses. They manipulated the product packages of three brands offering wafers (including a variety of flavours) to contain a nutrition label on front of the package with information on calories, fat, saturated fat, sugars and salt (in kcal and g per 100 g, respectively). The nutrition information was complemented with either a health tick (56% of the products were eligible) or a placeholder for products that failed eligibility criteria (44%). Total daily in-store sales of wafers were monitored before, during and after the manipulation. The results of the study showed that the presence of the label itself increased consumer demand for the follower brand (but not for the leader brands). The presence (vs. absence) of a health tick on the nutrition labels did not affect sales of more (vs. less) healthful foods. The findings thus indicate that consumers were partly more responsive to the nutrition label per se as opposed to the presence of a health tick on the label. The authors derive implications for implementation efforts of nutrition labels. Classification-JEL: Keywords: Note: Pages:207-228 Volume: 18 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57983&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2016-002006 Number: 6 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57983 Template-type: ReDIF-Article 1.0 Author-Name: Fausto Cantarelli Title: Le sfide per uno sviluppo sostenibile del sistema agroalimentare italiano e non solo Abstract: The challenges for a sustainable agro food system development in Italy and even beyond: The process of globalization and liberalization of markets has in place a number of new competitive scenarios and outlined new paths for sustainable economic development. These processes of change have been dictated primarily by the emergence of new social sensitivities related to the environment and to the health-nutrition-wellness report by the postmodern consumer, that concerned mostly businesses and food industry. The nutrition-health relationship, climate change, the depletion of natural resources, destruction of the landscape, the loss of the identity and rural history, are issues that have gained a central role in determining the "quality of life" and the socio-economic and territorial balance, affecting substantially on purchase and consumption behavior and on the rediscovery of the Mediterranean Diet. In particular, and especially for food products, it is increasingly asserting a consumer style health-oriented models that are referring to the culture of the Mediterranean diet, which is not only healthy products linked to specific areas of origin and technical specifications processing. Today the consumer is more and more interested, to know the origin of the product and / or the raw material, its link with the territory of reference, the production process, the distance from the place of production, the protection of human rights, biodiversity, animal welfare, etc. This new consumer behavior has created a theoretical and institutional debate aimed at identifying regulatory and business approaches inspired more and more to the logic of economic sustainability of development processes. The main task of the paper, therefore, is to offer a series of reflections on the issue, highlighting the centrality and also the contributions in the field of scientific societies. Classification-JEL: Q18, I15 Keywords: Note: Pages:229-238 Volume: 18 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57984&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:ecaqec:v:html10.3280/ECAG2016-002007 Number: 7 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57984