Template-type: ReDIF-Article 1.0
Author-Name:  Ivan Snehota
Author-Name:  Bruno Busacca
Author-Name:  Bernard Cova
Author-Name:  Alessandro Arbore
Author-Name:  Kevin Kellere

Title: "Marketing Challenges in a Connected World"
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Pages:5-18
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31077&Tipo=Articolo PDF
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Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003001
Number: 1

Template-type: ReDIF-Article 1.0
Author-Name:  Riccardo Rescinti
Author-Name:  Donatella Fortuna
Author-Name:  Mauro Caputo
Author-Name:  Francesca Michelino

Title: Market Orientation and Internet in Supply Chain Management: an Empirical Investigation
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Pages:19-46
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31078&Tipo=Articolo PDF
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Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003002
Number: 2

Template-type: ReDIF-Article 1.0
Author-Name:  Gennaro Iasevoli
Author-Name:  Sergio Cherubini

Title: Stakeholders Event Evaluation: Notte Bianca Case Study
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Pages:47-71
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31079&Tipo=Articolo PDF
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Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003003
Number: 3

Template-type: ReDIF-Article 1.0
Author-Name:  Ilan Alon
Author-Name:  Donata Vianelli

Title: Opportunities and Risks of international Franchising in the Italian Hotel Industry
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Pages:73-98
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31080&Tipo=Articolo PDF
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Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003004
Number: 4

Template-type: ReDIF-Article 1.0
Author-Name:  Carolina Guerini

Title: Centralization versus Decentralization of marketing Activities of Leading Italian Firms: Towards an Integrated Global Approach?
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Pages:99-126
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31081&Tipo=Articolo PDF
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Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003005
Number: 5

Template-type: ReDIF-Article 1.0
Author-Name:  Fabio Colacchio

Title: Shopping Motivations as State and Trait Antecedents: an Explorative Study
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Pages:127-150
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31082&Tipo=Articolo PDF
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Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003006
Number: 6

Template-type: ReDIF-Article 1.0
Author-Name:  Francesco Massara
Author-Name:  Sandra S. Liu

Title: The Impact of Comsumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments: a Conceptual Framework
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Pages:151-172
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31083&Tipo=Articolo PDF
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Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003007
Number: 7

Template-type: ReDIF-Article 1.0
Author-Name:  Gennaro Iasevoli

Title: Book reviews
Abstract: 
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Pages:173-175
Volume: 2007/3
Year: 2007
Issue:3
File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=31084&Tipo=Articolo PDF
File-Format: text/HTML
Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2007-003008
Number: 8