Template-type: ReDIF-Article 1.0 Author-Name: Alberto Pastore Title: Market Driven Management nell'economia digitale Abstract: Classification-JEL: Keywords: Note: Pages:5-11 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35468&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Tiziano Vescovi Title: Ritardi e sorpassi: web marketing tra imprese e clienti Abstract: Classification-JEL: Keywords: Note: Pages:13-17 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35469&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Elena Cedrola Title: Internet per le piccole e medie imprese: potenzialit? e stato dell'arte in Italia e in Europa Abstract: Small and medium enterprises: state of the art an perspectives in Italy and Europe - The article focuses on the role attributed to the Internet by small and medium enterprises. In 2004, 2006, and 2007 the author investigated a sample of companies belonging to the main economic sectors. Regarding 2007, the watching also covered a sample of European companies in order to identify similarities and differences. The empirical evidence lead to a scenario studded with lights and shadows. The lights concerns the improvements achieved, and are mainly related to the structure of web sites, relationship, and the presentation of products. The shadows relate to some elements of the Internet marketing mix (distribution, communication and pricing), and are also connected to the strategic guidelines of the enterprises. Keywords: Internet, Internet marketing mix, small and medium enterprises, Italy, Europe, empirical research. Classification-JEL: Keywords: Note: Pages:19-43 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35470&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Francesca Checchinato Author-Name: Paola Gazzola Title: Web 2.0: un'indagine sulle societ? di calcio italiane Abstract: Web 2.0: a study about Italian football clubs - This study carries out an analysis about tools and features that characterize the Web 2.0 approach and the related opportunities for companies. The study is focused on the Football field in Italy and it analyses companies? and consumer activities related to the Premier League and the Second Division. There are two main goals the analysis aims at: first, understanding actual trends and problems in adopting the Web 2.0 tools; secondly, the definition of eventual business developments both for the analysed sector and for close businesses. Keywords: Web 2.0, community, sport, tribal marketing, Internet Classification-JEL: Keywords: Note: Pages:45-70 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35471&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Jim Hamill Author-Name: Daniela Attard Author-Name: Alan Stevenson Title: National destination marketing organisations and Web 2.0 Abstract: National destination marketing organisations and Web 2.0 - Based on a detailed review of 25 web sites, supported by in-depth personal interviews, this paper evaluates the strategic response of European DMOs to the global marketing opportunities and threats presented by the rapid growth of Web 2.0. The main conclusion is that national DMOs, from the leading tourist destinations in Europe, have made only limited progress in this area. Much still needs to be done before they are fully utilising the interactive power of Web 2.0 for building strong customer and network relationships; for engaging with and energising online communities. The surveyed DMOs exhibited a high level of awareness and understanding concerning the global marketing and customer engagement potential of Tourism 2.0. There is considerable enthusiasm for moving forward in this area. However, major barriers to Web 2.0 adoption exist, especially in relation to internal resource constraints, organisational culture and mindset, the lack of a clear vision and strategy for 2.0, concerns about the loss of control and potential brand impact of user controlled social media. A route map for DMO Tourism 2.0 strategy development and implementation is presented. Keywords: e-tourism; web 2.0; tourism 2.0; DMOs; destination marketing. Classification-JEL: Keywords: Note: Pages:71-94 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35472&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001005 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Daniele Scarpi Title: Making decisions under the background effect, the attraction effect, and their interaction Abstract: Making decisions under the background effect, the attraction effect, and their interaction - The composition and the framing of the choice set influences the final choice. This paper analyses the role of the background effect, the attraction effect, and their interaction by means of three empirical studies, using an exceptionally large sample of consumers collected via a Web-based procedure, split into numerous groups for a detailed investigation of different choice scenarios. In particular, this paper considers the role of product involvement and choice thoughtfulness, and investigates the impact on the current choice exerted by conflicting and non-conflicting past information. Parole chiave: background effect, attraction effect, empirical analysis, interaction, decision making. Classification-JEL: Keywords: Note: Pages:95-117 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35473&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001006 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Paola Signori Author-Name: Ivan Russo Author-Name: Barbara Gaudenzi Title: Supply chain visibility a servizio del cliente. Un metodo per identificare aree di opportunit? e di rischio Abstract: Supply Chain Visibility for Customer Service. A Method to Identify Opportunity and Risk Areas - In a world of high complexity and dependency from external factors and where timeliness of service is key for customer service, visibility has become a powerful weapon to better manage company operations and supply chain. The technology can help for that and also it is now more available than before. Companies shall act upon these opportunities and value their advantage. They have to look at their operations, understand which of the "visibility" sense is most relevant for them and evaluate which of the technology-process combination would better satisfies their needs. In that research we tried to develop a method to understand opportunities and risk areas across the supply chain to improve customers service, using also technologies. Keywords: marketing & logistics, supply chain, visibility, logistics technologies, customer service. Classification-JEL: Keywords: Note: Pages:119-144 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35474&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001007 Number: 7 Template-type: ReDIF-Article 1.0 Author-Name: Percarlo Ceccarelli Title: Internet Marketing. Web 2.0 nella comunicazione integrata Abstract: Classification-JEL: Keywords: Note: Pages:145-156 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35475&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001008 Number: 8 Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Recensioni Abstract: Classification-JEL: Keywords: Note: Pages:157-159 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35476&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001009 Number: 9 Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Mission della rivista e norme editoriali Abstract: Classification-JEL: Keywords: Note: Pages:161-164 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35477&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001010 Number: 10 Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Elenco Referee 2008 Abstract: Classification-JEL: Keywords: Note: Pages:165-165 Volume: 2009/1 Year: 2009 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=35478&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2009-001011 Number: 11