Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Lettera agli abbonati ed ai soci SIM Abstract: Classification-JEL: Keywords: Note: Pages:5-6 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38745&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Amartya Sen Title: Editoriale: Ambiente, sostenibilit? e crisi economica mondiale Abstract: Classification-JEL: Keywords: Note: Pages:7-19 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38746&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Enrico Valdani Author-Name: Carlo Dell'Aringa Author-Name: Renato Fiocca Author-Name: Marco Frey Title: Editoriale: Note a margine della lezione di Amartya Sen Abstract: Classification-JEL: Keywords: Note: Pages:21-36 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38748&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Evert Gummesson Author-Name: Cristina Mele Author-Name: Francesco Polese Title: 2009 Naples Forum on Service. Introduction Abstract: Classification-JEL: Keywords: Note: Pages:37-40 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38749&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Annika Ravald Title: The Customer's Process of Value Creation Abstract: The purpose of this paper is to analyse value creation from the customer?s perspective with an aim to learn how value emerges for the customer. The author provides empirical findings on customer value and value creation and adds to the present knowledge on value and value creation. The findings show that value for the customer emerges in a variety of activities related to use and ownership, but that use and ownership are not equivalent to value creation as value does not always emerge. Based on the findings from empirical and theoretical sources, the author concludes that value could be defined as a positive emotional response and it is proposed that market offerings and relations to service providers do not contribute to the customer?s process of value creation until a personal meaning has been ascribed to them by the customer. Classification-JEL: Keywords: Valore, Processo di creazione del valore, consumatore Note: Pages:41-54 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38750&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001005 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Solveig R. Wikstrom Author-Name: Martin Hedbom Author-Name: Ludvig Thuresson Title: Value creation from a consumer perspective Abstract: This paper explores the concept of value, the process of consumer value creation and the role of firms and consumers in the value creating process. These issues, central to marketing researchers as well as marketing practitioners, have been much debated, but little empirical research has been devoted to the area. We use the example of food consumption to analyze the mechanisms for consumer value creation. The case study we use consists of a large Swedish retail firm, a panel of 35 households who are its customers, and four of its main suppliers. A central finding from this case study is that consumer value - i.e. what consumers perceive as good or value-creating for themselves - is less about access to separate products and services that meet articulated wants and needs, and more about how consumers use available goods and other resources to create value in their complex everyday lives - in ways that fulfill their own goals, and make them feel good. Hence, often, the consumer?s biggest problem is how to integrate available resources and to make trade-offs between different value dimensions in a way that contributes to a good life. Firms can support these value creating activities by helping consumers use their available resources in an optimal way. These findings contribute to the development of consumer value theory. By offering an improved understanding of consumer value creation this paper helps marketing practitioners contribute more positively to the value creating process. In particular, we use our analysis to suggest five modifications to traditional approaches to marketing management. Classification-JEL: Keywords: Consumer value creation; co-creation; co-operation; actor network; interaction Note: Pages:55-81 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38751&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001006 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Yvonne von Friedrichs Title: Collective Entrepreneurship. Networking as a strategy for business development Abstract: The paper addresses the emerging practice of collective entrepreneurship and demonstrate a model of network marketing management in SMEs. The use of cooperation and alliances between local actors has gained increasing attention in the contemporary economy and has been discussed as a strategy for coping with increasing global competition. One example of an area in which this focus has gained acceptance is among actors located in the experience industry and especially in tourist destinations. The focus of this paper is to elaborate on marketing models in a small and medium sized tourism enterprises setting. The problem is considered from the entrepreneurship, marketing and networking perspectives. The result is based on a case study of an horizontal hotel network in the context of a Swedish municipality. In-depth interviews with hotel owners or managers as well as with the local tourism authorities contributed with the main information in the case. The interviews resulted in a visualisation of a powerful web of connections between actors showing the impact of collective entrepreneurship to achieve positive business development. This paper suggests that theories of networks may contribute to a logic that provides a better understanding of contemporary tourist destination marketing practice. Classification-JEL: Keywords: Networking, entrepreneurship, business development, tourism, social Capital Note: Pages:83-98 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38752&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001007 Number: 7 Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Role of local banks as potential primary stakeholders in community-type destinations Abstract: The aim of the paper is to analyse the role of rural credit unions (CRs) in the local financial system and their position as potential primary stakeholders in communitytype destinations. These destinations could be considered as networks characterised by relationships to be understood through the network approach and stakeholder theory. In community-type destinations the level of integration of the tourist offer depends on the intensity and structure of relationships, that is, on the coordination among enterprises, public bodies, local communities and destination management organisations, that manage only a part of the resources and participate with distinct roles, capabilities and power. In these destinations the local credit system has a fundamental role, since it funds enterprises and takes part in local development projects. The CRs are cooperative banks that - by statute - foster economic and social development of the territory. The field research conducted in a typical community-type destination in Italy investigated if there exists a link between the role of the CRs and the development of the tourist offer, to test if they are also primary stakeholders for the tourist development of the territory. The research highlights that CRs are primary stakeholders for the development of traditional economic activities and that they have mainly a financing role for the development of the tourist offer. Signals of change in role are perceivable within the network: from financier to partner in the planning of initiatives and support activities of the tourist development. The results suggest a possible re-positioning of local banks in the network for tourist development projects. Classification-JEL: Keywords: Network, stakeholder primari, banche locali, destinazioni community, sviluppo locale Note: Pages:99-118 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38753&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001008 Number: 8 Template-type: ReDIF-Article 1.0 Author-Name: Alessandro Mengoni Author-Name: Anna Maria Murante Author-Name: Sabina Nuti Author-Name: Paolo Tedeschi Title: Segmentazione e marketing per la sanit? pubblica Abstract: In linea con le nuove strategie di intervento dei sistemi sanitari pubblici, orientate verso un approccio proattivo in grado di fornire servizi differenziati in base ai bisogni, lo studio propone un tentativo di segmentazione dell?utenza dei servizi distrettuali. Nella prima parte vengono presentate le motivazioni alla base della ricerca, la review della letteratura internazionale ed il contesto oggetto di analisi. Da un?indagine su 3461 utilizzatori, vengono successivamente individuati - tramite l?analisi fattoriale e l?analisi cluster - 4 segmenti: i "modesti", i "coscienti e sostenuti" gli "esperti" e gli "evoluti". Le caratteristiche dei segmenti vengono infine commentate, con l?esposizione delle possibili implicazioni gestionali. Classification-JEL: Keywords: Segmentazione, Sanit? Pubblica, Marketing sanitario, Servizi sanitari distrettuali, Analisi fattoriale, Analisi cluster. Note: Pages:119-139 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38754&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001009 Number: 9 Template-type: ReDIF-Article 1.0 Author-Name: Anna Codini Title: Approcci knowledge-based allo sviluppo di nuovi prodotti nei mercati industriali Abstract: Il filone di studio dedicato alle cosiddette dynamic capabilities identifica nella capacit? dell?organizzazione di far emergere conoscenze acquisite in passato, integrare conoscenze esterne e diffonderle al proprio interno il requisito essenziale dell?impresa che si preoccupa non solo di lanciare nuovi prodotti spot, ma anche di conservare tale abilit? nel lungo periodo. Obiettivo del presente lavoro ? quello di evidenziare, attraverso lo studio qualitativo di due casi aziendali, eventuali analogie fra prassi e letteratura, specie in merito alla rilevanza dei processi cognitivi nello sviluppo di nuovi prodotti, nonch? di individuare gli strumenti specifici pi? o meno innovativi impiegati nella realt? empirica al fine di favorire l?emersione, l?integrazione, e l?uso della conoscenza. Classification-JEL: Keywords: Innovazione di prodotto, acquisizione di conoscenza, condivisione di conoscenza, sedimentazione di conoscenza, network, industrial markets Note: Pages:141-163 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38755&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001010 Number: 10 Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Recensioni Abstract: Classification-JEL: Keywords: Note: Pages:165-167 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38756&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001011 Number: 11 Template-type: ReDIF-Article 1.0 Author-Name: n.d. Title: Mission della rivista e norme editoriali Abstract: Classification-JEL: Keywords: Note: Pages:171-174 Volume: 2010/1 Year: 2010 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=38757&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2010-001012 Number: 12