Template-type: ReDIF-Article 1.0 Author-Name: Chiara Orsingher Title: Synthesizing research in marketing through meta-analysis Abstract: Classification-JEL: Keywords: Note: Pages:7-10 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56930&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002001 Number: 1 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=56930 Template-type: ReDIF-Article 1.0 Author-Name: Piergiorgio Re Author-Name: Bernardo Bertoldi Author-Name: Fabrizio Mosca Author-Name: Margherita Stupino Author-Name: Chiara Giachino Title: Cultural assets. New opportunities for the region Abstract: Classification-JEL: Keywords: Note: Pages:13-40 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56931&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002002 Number: 2 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=56931 Template-type: ReDIF-Article 1.0 Author-Name: Piergiorgio Re Title: Forum. Marketing and cities: The Turin experience Abstract: Classification-JEL: Keywords: Note: Pages:41-45 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56932&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Anna Codini Author-Name: Michelle Bonera Author-Name: Giulia Miniero Title: Time horizon and green consumption Abstract: This study investigates the effect of time horizon in patterns of green consumption. Previous studies have shown that consumer behavior is influenced by an individual?s willingness to delay or expedite receiving gains and losses (i.e., take a time horizon orientation). This paper describes the effect of short-term or long-term conditions in complying with green and not-green consumption. The paper also reports the results of an experimental study showing that time horizon plays an important role in driving consumer behavior, especially when green consumption is expected. Classification-JEL: Keywords: Note: Pages:49-62 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56933&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002004 Number: 4 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=56933 Template-type: ReDIF-Article 1.0 Author-Name: Patrizia de Luca Author-Name: Giovanna Pegan Title: Business innovation and Internationalisation: Focus on the Italian Coffee Industry Abstract: The aim of this paper is to contribute to the discussion on the relationship between innovation and internationalisation, from the perspective of a joint analysis of the two phenomena. In the theoretical framework of business innovation, where internationalisation could also be considered as an innovative process, a study of two Italian coffee firms was conducted. This sector is the emblem of made in Italy abroad and is characterised by competitive global dynamics that can undermine its traditional sources of value creation, often based on technological-productive features. In order to obtain as well as maintain competitive advantage, firms need to adopt an integrated vision of the processes of both innovation and internationalisation. Classification-JEL: Keywords: Note: Pages:63-81 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56934&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002005 Number: 5 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=56934 Template-type: ReDIF-Article 1.0 Author-Name: Rossella Canestrino Author-Name: Pierpaolo Magliocca Author-Name: Antonio Guarino Title: Environmental sustainability and organic wine production: evidences from italian industry Abstract: Global warming, the loss of bio-diversity, contamination and waste production have fostered a growing interest toward environmental and economic sustainability related to the development of products and processes. Agriculture and food productions are one of the main responsible for environmental pollution, as well as of the natural resources overexploitation. As a consequence, the topics of Sustainability and Social Responsibility acquire a great importance in agri-food and in wine industry, as well. According to this perspective, our paper focus on the Organic Wine Production, as the way some Italian wine producers commit to Environmental Sustainability. Our research particularly aims to investigate which factors drive the Italian wine producers to engage in Environmental Sustainability efforts. First research results show that Italian winemakers devote themselves to organic production mainly to differentiate their own offer at international level. Additionally, a fundamental lack of knowledge about the differences between sustainable and organic a wine, still remains among the producers with negative consequences upon the perception that they have about the undertaken practices. Our results provide for new, empirical knowledge about sustainability in the Italian wine production, helping to fill the existing theoretical background usually devoted to the consumers? behaviours and perceptions. Classification-JEL: Keywords: Note: Pages:83-111 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56935&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002006 Number: 6 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=56935 Template-type: ReDIF-Article 1.0 Author-Name: Mariasole Bann? Author-Name: Enrico Zaninotto Title: Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali Abstract: Tramite lo studio di 22 casi aziendali e grazie a un approccio Theory building, gli autori hanno potuto formulare nuove proposizioni sui processi di crescita internazionale delle imprese. Nello specifico si ? deciso di adottare l?intervista diretta quale principale strumento di indagine. Le nuove evidenze raccolte sono molteplici. Il successo nell?ingresso in mercati internazionali richiede l?acquisizione di risorse complementari, ottenibili attraverso processi intenzionali di sperimentazione e apprendimento ed ? collegato all?entit? dei costi affondati in attivit? di esplorazione. L?entit? dei costi affondati nelle attivit? esplorative dipende a sua volta dalla disponibilit? di risorse finanziarie eccedenti. Infine il rischio di un abbandono precoce del mercato si riduce in sistemi di governance aziendale capaci di stabilire contratti relazionali con i manager delegati per lo sviluppo nei mercati internazionali. Classification-JEL: Keywords: Export, risorse complementari, apprendimento, costi affondati, sistemi di governance aziendale, Theory building Note: Pages:113-141 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56936&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002007 Number: 7 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=56936 Template-type: ReDIF-Article 1.0 Author-Name: Gianluca Vagnani Author-Name: Michele Simoni Title: Technological uncertainty, market orientation and firms? economic performance Abstract: The paper analyzes how the technological environment affects the relationship between market orientation and a firm?s economic performance. In particular, the study focuses on a dimension of technological environment that has been neglected by the extant literature to date, i.e., the level of uncertainty for firms created by the homogeneity-heterogeneity of the set of technologies available in an industry. In addition, in contrast to past studies that have been primarily based on cross-sectional analysis and subjective measures, this paper proposes a longitudinal study based on objective measures of market orientation, technological uncertainty and performance. Our findings show the peculiar effect of technological uncertainty on the market orientation-firm?s performance link. Moreover, this paper introduces a set of new methodologies, particularly on the measurement of market orientation and of technological uncertainty. The theoretical contribution and practical implications of our results are discussed. Classification-JEL: Keywords: Note: Pages:143-167 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56937&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002008 Number: 8 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=56937 Template-type: ReDIF-Article 1.0 Author-Name: Comitato di Redazione Title: Book reviews Abstract: Classification-JEL: Keywords: Note: Pages:171-174 Volume: 2016/2 Year: 2016 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=56938&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-002009 Number: 9