Template-type: ReDIF-Article 1.0 Author-Name: Vittoria Marino Title: Marketing and culture. Two Characters in Search of an Author Abstract: Classification-JEL: Keywords: Note: Pages:7-12 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57480&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Giuseppe Bertoli Author-Name: Michela Matarazzo Title: Driving international business research forward: emerging themes and insights Abstract: Classification-JEL: Keywords: Note: Pages:15-24 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57481&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003002 Number: 2 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57481 Template-type: ReDIF-Article 1.0 Author-Name: Stefano Bresciani Author-Name: Alberto Ferraris Author-Name: Manlio Del Giudice Title: R&D internationalization in asian developing countries: evidence from european multinationals Abstract: In the past decade, European companies have turned from using overseas R&D centers simply to localize products, to tapping them as a source of R&D for products globally. Today, many European MNEs have R&D activities at different locations inside and outside their domestic markets and this phenomenon is even more relevant in the developing Asian countries. The aim of this paper is to highlight the R&D internationalization activities of MNEs from Europe in Asian developing countries. 152 European MNEs has been taken from the list of the largest 500 corporations in the world published annually by Fortune magazine. Thus, using a standardized questionnaire, it has been investigated whether firms follow a knowledge augmenting or knowledge exploiting strategy. The results show a positive relation between the choice to settle R&D units in Asian developing countries and the sale of innovative products there, concluding that firms follow a knowledge exploiting strategy, establishing their whole value chain to Asian developing countries. Classification-JEL: Keywords: Note: Pages:25-44 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57482&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003003 Number: 3 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57482 Template-type: ReDIF-Article 1.0 Author-Name: Francesca Checchinato Author-Name: Giulia Zanichelli Title: An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china Abstract: The aim of the paper is to examine some of the factors that could potentially affect a firm?s online presence in international distant markets. More specifically, the study focuses on Italian fashion firms that operate in China, and examines the impact of firm?s size, experience, and positioning (luxury brand or not) on the adoption of a digital presence in this emerging country. Classification-JEL: Keywords: Note: Pages:45-67 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57483&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003004 Number: 4 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57483 Template-type: ReDIF-Article 1.0 Author-Name: Rubina Romanello Author-Name: Maria Chiarvesio Title: The creation of foreign market knowledge across the growth phases of born globals Abstract: Internationalization research has long been dominated by stage theories, until two decades ago academics noted the existence of firms able to internationalize soon after their foundation. Labelled "born globals", these companies achieve early and rapid internationalization. To date, scholars have mainly analysed the entryinternationalization phase of these companies, while post-entry stages, growth and maturity have been little explored. Through a multiple case study approach, the authors analyse the processes of foreign market knowledge creation of four Italian manufacturing firms during the early international entry phase, and the international growth and consolidation phase. The results highlight that entrepreneurs develop international entrepreneurial opportunities through which they build foreign market knowledge during the early initial entry phase. As born globals enter international growth and consolidation phase, the process of foreign market knowledge creation occurs within the organization in a systematic way and is aimed at developing new international opportunities. Classification-JEL: Keywords: Note: Pages:69-85 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57484&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003005 Number: 5 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57484 Template-type: ReDIF-Article 1.0 Author-Name: Laura I.M. Colm Author-Name: Antonella Car? Title: Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture Abstract: This paper investigates organizational and territorial culture jointly, and recognizes them as the building blocks of service culture. In addition it aims at understanding how the interplay between the two constructs shapes different typologies of service culture. A theory building logic is followed and a grounded theory approach based on qualitative inquiry is adopted, drawing from in-depth interviews and using case vignettes to identify different service culture typologies. Findings show that a firm?s service culture is built through its organizational culture leveraging on the territorial culture of origin (of the company itself) and of destination (where the company is going to provide its services). This interplay can take place in three different ways, which represent different typologies of service culture: a roots-based, an integrative and an adaptive service culture. Results are also relevant for service managers, for better understanding and formalizing their own service culture, and to develop future strategies, for entering new countries or approaching different cultural contexts. Classification-JEL: Keywords: Note: Pages:87-109 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57485&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003006 Number: 6 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57485 Template-type: ReDIF-Article 1.0 Author-Name: Andrea Moretta Tartaglione Author-Name: Roberto Bruni Title: International networks as complex adaptive systems Abstract: This conceptual work is a part of the research project about the agents? organizational behavior toward the internal and external relationships of international networks. The paper states that a framework based on the Complex Adaptive System approach (CAS) could stimulate the agents within international networks - public or private - toward adaptable and flexible relations with the turbulent environments and changing markets, increasing the network viability. It compares the traditional management model with the CAS approach, representing the organizational company?s behavior based on a hierarchical and heterarchical model, highlighting, in the latter, the compatibility with the CAS logic. Nevertheless, it supports the relevance of relations, information and value maximization in the network viability. Classification-JEL: Keywords: International Network, complex adaptive system, organizational behavior, shared purpose, adaptability, flexibility Note: Pages:111-131 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57486&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003007 Number: 7 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57486 Template-type: ReDIF-Article 1.0 Author-Name: Laura Gavinelli Author-Name: Cinzia Colapinto Author-Name: Mariangela Zenga Author-Name: Paola Chiodini Title: Strategic choices in recessionary period: an exploration on italian smes Abstract: From the 2012 survey of the Osservatorio Impresa Monza e Brianza we shed some light on the behavior and strategic choices of micro, small and medium sized enterprises to cope with the global financial and economic crisis. The analysis was conducted with the aim of discovering which strategies are more likely to be implemented in the short-term using the Rasch model for multinomial ordinal response categories. Moreover, we present a segmentation based on the enterprises? reactivity towards the crisis with respect to the effectiveness of crisis measures and the main characteristics of the enterprises. Classification-JEL: Keywords: Note: Pages:135-158 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57487&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003008 Number: 8 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57487 Template-type: ReDIF-Article 1.0 Author-Name: Michela Matarazzo Author-Name: Gabriele Barbaresco Author-Name: Resciniti Riccardo Title: Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms Abstract: The present paper aims at analyzing the influence of cultural distance on acquisitions from MNEs of Italian mid-sized firms in terms of the economic performance of target firms. In literature a variety of works has focused on cultural distance as an explicative variable of the results of cross-border acquisitions. Using data from the Mediobanca Research Department Database we analyze Italian midsized firms acquired from MNEs between 1999 and 2009, in order to understand whether or not their performance improved over the post-acquisition period. Using a multidimensional measure of cultural distance, we tested the relationship between cultural distance and target firm?s performance in cross-border acquisitions by means of a regression analysis. Our study is the first to examine the impact of cultural distance on post-acquisition performance using the universe of Italian acquired midsized firms. The findings support our hypothesis that cultural distance has a negative effect on post-acquisition performance. Classification-JEL: Keywords: Note: Pages:159-181 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57488&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003009 Number: 9 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=57488 Template-type: ReDIF-Article 1.0 Author-Name: Gennaro Iasevoli Title: Book reviews Abstract: Classification-JEL: Keywords: Note: Pages:185-187 Volume: 2016/3 Year: 2016 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57489&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2016-003010 Number: 10