Template-type: ReDIF-Article 1.0 Author-Name: Gaetano Aiello Title: Products moving along channels, consumers cross channels Abstract: Classification-JEL: Keywords: Note: Pages:7-11 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58859&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001001 Number: 1 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58859 Template-type: ReDIF-Article 1.0 Author-Name: Enrico Bonetti Author-Name: Michele Simoni Title: Introduction. New frontiers for competition: Outcomes from the 13th CIRCLE International conference Abstract: Classification-JEL: Keywords: Note: Pages:15-27 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58860&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001002 Number: 2 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58860 Template-type: ReDIF-Article 1.0 Author-Name: Francesco Calza Author-Name: Adele Parmentola Author-Name: Ilaria Tutore Title: An open approach to develop green innovation. A case study analysis Abstract: Classification-JEL: Keywords: Note: Pages:29-49 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58861&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001003 Number: 3 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58861 Template-type: ReDIF-Article 1.0 Author-Name: Monica Faraoni Author-Name: Tommaso Pucci Author-Name: Samuel Rabino Author-Name: Lorenzo Zanni Title: Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines Abstract: A plethora of studies have demonstrated that brand of origin is a significant factor in the purchasing process. It is not clear however how the various components of quality perception can affect the level of importance that a consumer might associate with a brand of origin. This paper aims to bridge this gap by investigating the buying behaviour of a luxury wine compared to that of a super-premium wine. We believe that the components driving consumer quality perception play an important role in reducing or reinforcing the brand of origin effect, but this role can vary in intensity according to the wine market price segment. The analysis was conducted on a sample of 5,173 consumers from the USA, Canada, Australia, Germany, UK, Sweden, Belgium and Italy. The results reflect that "brand knowledge" and "brand attitude" act differently on the brand of origin effect depending on the market price segment. On the other hand, results regarding "brand image" showed an overall reinforcing role of the brand of origin effect not affected by wine price. Some managerial implications arise from the strategic use of the brand of origin. Classification-JEL: Keywords: Note: Pages:51-78 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58862&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001004 Number: 4 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58862 Template-type: ReDIF-Article 1.0 Author-Name: Alex Bizzarri Author-Name: Silvio Cardinali Author-Name: Antonio Picciotti Author-Name: Gian Luca Gregori Title: The evolution of fundraising in the Italian non profit context: The "Lega del Filo d?Oro" case Abstract: The discipline of fundraising sees increasing attention from the scholars due to the worldwide growing of the nonprofit sector and the subsequent competition for private funds. Despite that, many of the studies on fundraising are still limited to the Anglo-Saxon context. This paper thus aims to examine how an organization carry out its fundraising activities in a context where fundraising does not represent the routine procedure for the vast majority of the players. The proper implementation of fundraising can substantially contributes to the organizational success of a non-profit organization. The purpose of this paper is to investigate whether and how the fundraising activities have been carried out and which are the stages of evolution crossed by a proficient charity in a Latin context. This study was conducted by using a qualitative methodology; helped by semi-structured interview to the fundraising managers of the organization. The findings showed how the development of fundraising practices has been pushed by international organizations leading to an increasing isomorphism reflected by the phases of fundraising evolution crossed which resemble those highlighted in literature. Recommendations for future advancement in research are made as well as management implications. Classification-JEL: Keywords: Note: Pages:79-96 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58863&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001005 Number: 5 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58863 Template-type: ReDIF-Article 1.0 Author-Name: Marco Ferretti Author-Name: Eva Panetti Author-Name: Adele Parmentola Author-Name: Marcello Risitano Title: The port community system as a local innovation system: A theoretical framework Abstract: A Local Innovation Systems (LIS) is defined as an innovative network characterized by the heterogeneous nature and the spatial proximity of the actors, presenting a high level of social embeddedness and a base of analytical knowledge. On the other hand, academic research on port community systems considers ports as complex systems where mechanisms of coordination and cooperation between local partners play a crucial role in supporting the competitiveness and the efficiency of the port itself. Few studies have combined to date, the perspective of port community as a complex system with the complex nature of innovation systems. The paper provides an original theoretical framework to study port communities from a local innovation system perspective. In particular, the article investigates the elements of complexity typical of a LIS in the specific case of Port Community Systems. The article will focus on the localised nature of innovation processes within a Port Community System as well as the existence of inter-organizational relationships occurring among actors of heterogeneous nature (i.e. firms, local institutions and research organizations). These relationships will be analysed according to the innovative value of the economic externalities they are able to produce and according to their ability to confer economic value to the results of academic research. Classification-JEL: Keywords: Note: Pages:97-118 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58864&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001006 Number: 6 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58864 Template-type: ReDIF-Article 1.0 Author-Name: Alessandra Mazzei Author-Name: Silvia Ravazzani Title: Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication Abstract: Employee behaviours conveying brand values, named brand consistent behaviours, affect the overall brand evaluation. Internal branding literature highlights a knowledge gap in terms of communication practices intended to sustain such behaviours. This study contributes to the development of a non-normative and constitutive approach to internal branding by proposing an enablement-oriented communication approach. The conceptual background presents a holistic model of the inside-out process of brand building. This model adopts a theoretical approach to internal branding as a non-normative practice that facilitates constitutive processes. In particular, the paper places emphasis on the role and kinds of communication practices as a central part of the non-normative and constitutive internal branding process. The paper also discusses an empirical study based on interviews with 32 Italian and American communication managers and 2 focus groups with Italian communication managers. Findings show that, in order to enhance employee brand consistent behaviours, the most effective communication practices are those characterised as enablement-oriented. Such a communication creates the organizational conditions adequate to sustain employee discretionary and extra-role brand consistent behaviours. Classification-JEL: Keywords: Note: Pages:121-139 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58865&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001007 Number: 7 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58865 Template-type: ReDIF-Article 1.0 Author-Name: Stefano Pace Author-Name: Matteo Corciolani Author-Name: Giacomo Gistri Title: Consumers? responses to ethical brand crises on social media platforms Abstract: Ethical brand crises are a breach in the core values held by a brand and a violation of the relationship between the brand and its stakeholders, and social networks provide consumers with a platform upon which they can discuss these crises and their meanings in detail. Through a qualitative content analysis and an interpretive approach, here we investigate the reaction of the social media audience to an apology released by a company after an ethical brand crisis. The emerging findings suggest that consumers engage in consumer identity work according to different strategies: they sublimate or minimize the crisis (defence of the brand) or focus on the ideological structure of marketing (criticism). In both cases, consumers offer the company an opportunity to assess and improve the ethical dimension of their marketing practices. Classification-JEL: Keywords: Note: Pages:141-157 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58866&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001008 Number: 8 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58866 Template-type: ReDIF-Article 1.0 Author-Name: Cristina Zerbini Author-Name: Donata Tania Vergura Author-Name: Beatrice Luceri Title: Consumers? intention to buy generic drugs: Evidences from the Italian setting Abstract: The paper aims to understand the determinants that may encourage consumer acceptance of generic drugs. In particular, attitude, perceived risk and brand sensitivity are considered as relevant predictors of the intention to buy. Moreover, the study aims to investigate: the effect of perceived risk on brand sensitivity and attitude towards generic drugs; and the mediation role of attitude and brand sensitivity in the risk-intention relationship. The proposed conceptual model was tested through structural equation modelling using data collected with an online survey from a sample of 742 people who bought drugs. All the hypothesized relationships are supported. Results contribute both theoretically and practically to the understanding of generic substitution. Classification-JEL: Keywords: Note: Pages:159-176 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58867&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001009 Number: 9 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=58867 Template-type: ReDIF-Article 1.0 Author-Name: Gennaro Iasevoli Title: Reviews Abstract: Classification-JEL: Keywords: Note: Pages:179-181 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58868&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001010 Number: 10 Template-type: ReDIF-Article 1.0 Author-Name: Comitato di Redazione Title: Referee 2016 Abstract: Classification-JEL: Keywords: Note: Pages:183-184 Volume: 2017/1 Year: 2017 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=58869&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-001011 Number: 11