Template-type: ReDIF-Article 1.0 Author-Name: Tonino Pencarelli Title: Marketing in an experiential perspective: Toward the "Experience Logic" Abstract: Classification-JEL: Keywords: Note: Pages:7-14 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59471&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002001 Number: 1 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=59471 Template-type: ReDIF-Article 1.0 Author-Name: Marcello Sansone Author-Name: Roberto Bruni Author-Name: Annarita Colamatteo Author-Name: Maria Anna Pagnanelli Title: Dynamic capabilities in retailers? marketing strategies: Defining an analysis model Abstract: The dynamic capabilities assume a basilar role in companies considering the change management and marketing strategies. The aim of this work is to define an original model of identification of dynamic capabilities in retailers? marketing strategies, with a focus on food sector in Italian market. The research has double origin: the Italian context of markets and large scale retail trade characterized both by complexity and the lacks in literature about these themes - dynamic capabilities in retail industry - highlighted by international literature. The Teece model has been adapted to the dynamic capabilities in retail industry - identifying specific meaning in clusters, microfoundations, and indicators - and the model has been tested involving 3 Italian retailers, with the aim to identify the differences in emerging results. Classification-JEL: Keywords: Note: Pages:17-42 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59472&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002002 Number: 2 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=59472 Template-type: ReDIF-Article 1.0 Author-Name: Marcello Sansone Author-Name: Roberto Bruni Author-Name: Annarita Colamatteo Author-Name: Maria Anna Pagnanelli Title: SIM Talk 2016: Retail - Consumptions - Digital Abstract: Classification-JEL: Keywords: Note: Pages:43-48 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59473&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Patrizia de Luca Author-Name: Gabriella Schoier Author-Name: Alice Vessio Title: Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing Abstract: Over the past several years, cause-related marketing (CRM) has become an important tool that many companies use to differentiate themselves from competitors. However, this type of marketing has also received criticism. Consumers are becoming increasingly skeptical about the authenticity of these initiatives because some companies attempt to improve their image by hiding information that may be perceived as negative. Marketing literature has paid more attention to environmental CRM than to initiatives associated with other issues such as health and those related to women?s health. However, in recent years, a growing number of companies have implemented actions to support these concerns. This paper aims to contribute to this field by focusing on CRM initiatives to fund breast-cancer research and on their misrepresentations. Combining qualitative and quantitative methods via a semistructured questionnaire, this study confirms the influence of pinkwashing on consumer trust, consumer-perceived risk, and consumer confusion. Classification-JEL: Keywords: Note: Pages:51-73 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59474&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002004 Number: 4 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=59474 Template-type: ReDIF-Article 1.0 Author-Name: Vittoria Marino Author-Name: Letizia Lo Presti Title: Towards an online approach to university public engagement: An exploratory analysis of website content Abstract: Public engagement has been the focus of great attention of universities, ever since a strong social orientation has driven these institutions to open up more towards their territories and to assume an active and propulsive role in their development. In this context, web sites constitute a valid instrument for the valorisation and permeability of generated knowledge by making scientific research visible and comprehensible and thus enhancing its image and loyalty towards its stakeholders. This present work investigates the construct of online public engagement in the university ambit through an analysis of institutional websites taken from a sample of 86 Anglo-Saxon universities that have already developed a greater sense of awareness on this subject. This work contributes to the investigation of the approaches that universities are using to give online visibility to the activity of public engagement, outlining differences in the managerial approaches to public engagement in both public and private sectors. Classification-JEL: Keywords: Note: Pages:75-98 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59475&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002005 Number: 5 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=59475 Template-type: ReDIF-Article 1.0 Author-Name: Francesca De Canio Author-Name: Marco Ieva Author-Name: Cristina Ziliani Title: Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage Abstract: Availability of a growing number of devices for information searching and purchasing online is affecting consumer habits and company strategies. This paper investigates device usage patterns in the online Deal of the Day (DoD) shopping process. The study employs a cluster analysis of respondents based on their device usage. Four clusters emerge and are profiled by means of a benefits and costs approach based on demographic and psychographic characteristics. Multi-device behaviours for information search and DoD purchasing and multi-device behaviours are found to be dominant. Smartphone exclusive users display higher purchase frequency than multi-device segments. Tablet and smartphone users are found to be Market Mavens. Several implications for marketers are discussed. Classification-JEL: Keywords: Note: Pages:99-121 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59476&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002006 Number: 6 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=59476 Template-type: ReDIF-Article 1.0 Author-Name: Michela C. Mason Author-Name: Andrea Moretti Author-Name: Francesco Raggiotto Title: Service Quality, Behavioural Intentions and Lipstick effect. Evidence from a Masstige context Abstract: This paper explores the role of the "Lipstick effect" on consumers? decisions, from a managerial perspective. The chosen research context is New Luxury (Silverstein and Fiske, 2003). During hard economic times, people tend to buy less expensive prestige goods. This "Lipstick effect", first observed in cosmetics, has been noticed in major downturns such as the Great Depression, and the 2008 crisis (Hill, 2012). This paper considers masstige goods as a visible market response to the Lipstick effect. To explore the impact of Lipstick effect, this paper uses income as a moderating variable on the linkage between the major components of service quality and behavioural intentions, in a New Luxury context. 488 questionnaires have been collected within stores of an Italian jewellery retail chain. Results show that perception of store atmosphere still appears to be stronger for higher income consumers; lower-income consumers put a greater emphasis on more material attributes of the offering (i.e., staff interaction). Classification-JEL: Keywords: Note: Pages:123-147 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59477&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002007 Number: 7 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=59477 Template-type: ReDIF-Article 1.0 Author-Name: Umberto Martini Author-Name: Federica Buffa Title: The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector Abstract: Territorial marketing strategies can be oriented towards sustainability in the agro-alimentary sector. This contribution presents and discusses a relevant case, analysing the marketing strategies that businesses, leveraging on their distinctive location, can pursue to create value for both themselves and their territory. The research approach was qualitative, involving a case study which included desk analysis and personal interviews with key actors in the dairy sector of an Alpine area. The study highlights the opportunities offered by differentiation strategies based on inter-sector integration, describing marketing and brand management choices, and underlining the importance of business organisation and governance in the creation of competitive advantage. Classification-JEL: Keywords: Note: Pages:149-172 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59478&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002008 Number: 8 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=59478 Template-type: ReDIF-Article 1.0 Author-Name: Gennaro Iasevoli Title: Reviews Abstract: Classification-JEL: Keywords: Note: Pages:175-177 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59479&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002009 Number: 9 Template-type: ReDIF-Article 1.0 Author-Name: A cura della Redazione Title: Errata corrige Mercati & Competitivit? 2017, 1 Abstract: Classification-JEL: Keywords: Note: Pages:178-178 Volume: 2017/2 Year: 2017 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=59480&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-002010 Number: 10