Template-type: ReDIF-Article 1.0 Author-Name: Marco Galvagno Title: Bibliometric literature review: An opportunity for marketing scholars Abstract: Classification-JEL: Keywords: Note: Pages:7-15 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60328&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004001 Number: 1 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60328 Template-type: ReDIF-Article 1.0 Author-Name: Donata Tania Vergura Author-Name: Beatrice Luceri Title: Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character Abstract: As the popularity of computer games has grown, questions are being raised about their excessive use and factors related to addictive behaviours. This study investigates whether social anxiety and connection with the character affect frequency of play and game dependency in Massively Multi-Player Online Role-Playing Games (MMPORGs). Furthermore, the mediating effect of identification with the character is assumed in the relationships between social anxiety and (a) frequency of play and (b) game dependency. A survey with 264 Italians who engaged in MMPORGs was conducted. Structural equation modelling was used to estimate the hypothesized relationships. The analysis confirmed that social anxiety and identification with the character play a crucial role in the development of problematic behaviours. Identification with the character also acts as a mediator in the social anxiety - game addiction relationship. The findings may improve the understanding of MMPORGs players? behaviour and provide implications for policy makers, health professionals and marketers to encourage and promote responsible online gaming. Classification-JEL: Keywords: Note: Pages:19-35 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60329&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004002 Number: 2 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60329 Template-type: ReDIF-Article 1.0 Author-Name: Silvia Grappi Author-Name: Simona Romani Title: Consumer attitude toward reshoring: Related effects and relevant boundary conditions Abstract: Literature recommends that companies should try to understand consumer evaluations and reactions so as to meet their needs properly. This study focuses on consumers? evaluations of and behaviors toward reshoring companies, and identifies two interacting elements useful for this general purpose. The influence of attitude towards reshoring on consumers? evaluations of, and behaviors toward, reshoring companies is better itemized by the moderating role of perceived motives for reshoring. We propose, and test, the influence of the two variables on consumer willingness to pay for the products of a reshoring company. Classification-JEL: Keywords: Note: Pages:37-51 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60330&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004003 Number: 3 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60330 Template-type: ReDIF-Article 1.0 Author-Name: Barbara Del Bosco Author-Name: Maria Cristina Morra Author-Name: Valerio Veglio Title: Social media and firm performance: The voice of managers in European contexts Abstract: Studying the voice of 248 managers, operating in four European countries (Italy, Germany, Spain and France), this research aimed to investigate the evaluation of managers regarding the impact of social media on their firms? performance and to identify managerial choices that are associated with a positive impact. Findings indicate that the majority of managers in this study perceived a positive impact of social media on firm performance. Moreover, the probability of observing a positive impact turned out to be positively related to the choice to integrate the use of social media with other online and offline communication tools, and to the use of social media as a tool to reach new targets of customers. More generally, the research highlights that the use of social media appears more likely to be beneficial if they are used as complement of other communication tools. Classification-JEL: Keywords: Note: Pages:53-75 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60331&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004004 Number: 4 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60331 Template-type: ReDIF-Article 1.0 Author-Name: Federica Ceccotti Author-Name: Alberto Mattiacci Author-Name: Costanza Nosi Title: Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) Abstract: The article provides a longitudinal analysis of Italian marketing studies by examining the articles published in three leading academic Journals over the period 2005-2015. The adopted research methodology is of quali-quantitative type, and combines qualitative content analysis with software-assisted text analysis. The outcomes reveal that some key tendencies emerge in both the covered topics and the adopted research methods, and the Italian marketing literature is progressively aligning to the consolidated international research practices. The study results may provide useful insights for both Italian and foreign marketing scholars. Classification-JEL: Keywords: Note: Pages:77-102 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60332&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004005 Number: 5 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60332 Template-type: ReDIF-Article 1.0 Author-Name: Chiara Mauri Author-Name: Angelo Di Gregorio Author-Name: Alice Mazzucchelli Author-Name: Isabella Maggioni Title: The employability of marketing graduates in the era of digitalisation and globalisation Abstract: Disruptions and challenges generated by increasing levels of digitalisation and globalisation are having a profound impact on the labour market and on career opportunities available to marketing graduates. This new paradigm crosses different industries and traditional marketing professions and stimulates the debate around the job readiness and employability of graduates. This study provides insights into the nature of this phenomenon by comparing firms? requirements to the education programs offered by Italian universities at post-graduate level. By exploring the topic of marketing graduate employability, this study provides key recommendations for universities to be at the forefront of producing graduates equipped with the right skillset to start their career in the marketing function. Classification-JEL: Keywords: Note: Pages:103-124 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60333&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004006 Number: 6 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60333 Template-type: ReDIF-Article 1.0 Author-Name: Daniela Corsaro Title: Disclosing the dark side of value processes in business relationships Abstract: Many scholars have recognized the negative consequences that arise from establishing and developing business relationships. Such consequences are also known as the dark side of business relationships. It has been stated that the dark side of business relationships limits value co-creation, if not destroying value entirely. At any rate, its wider effects on value processes beyond value co-creation still remain underinvestigated, with scant empirical evidence to date. This study aims to shed light on the implications of the dark side of business relationships for five value processes - namely, value co-creation, communication, measurement, appropriation, representation -. The empirical research analyzes 32 interviews with business-tobusiness managers in customer and supplier firms. Results from the study show that all value processes present a dark side and that their effects are interconnected. It thus also highlights the need for systematic and coordinated managerial actions aimed at managing such effects. Classification-JEL: Keywords: Note: Pages:125-149 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60334&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004007 Number: 7 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60334 Template-type: ReDIF-Article 1.0 Author-Name: Andrea Buratti Author-Name: Giancarlo Ferrero Title: Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms Abstract: The purposes of this research are to validate the construct of Entrepreneurial Marketing Orientation (EMO), evaluate the relationship between EMO and market performance and analyze firm characteristics that are related to higher levels of EMO. The data consisted of 545 Italian SMEs with limited liability. We use structural equation modelling to test the construct validity and the relationship between EMO and market performance. Then, we analyze whether EMO is related to certain firm characteristics. The results demonstrate a new operationalization of EMO and a positive relationship between this and market performance. Also, product type and firm objectives are the characteristics that seem to have higher levels of EMO. In the discussion section, we report some advice for owners, managers and consultants, as well as limitations of this study and potential ideas for future research. Classification-JEL: Keywords: Note: Pages:151-173 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60335&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004008 Number: 8 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=60335 Template-type: ReDIF-Article 1.0 Author-Name: Comitato di Redazione Title: Book Reviews Abstract: Classification-JEL: Keywords: Note: Pages:177-179 Volume: 2017/4 Year: 2017 Issue:4 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60336&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2017-004009 Number: 9