Template-type: ReDIF-Article 1.0 Author-Name: Daniele Dalli Title: The M&C assessment: Found in translation Abstract: Classification-JEL: Keywords: Note: Pages:7-10 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61236&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Matteo Corciolani Author-Name: Stefania Borghini Author-Name: Daniele Scarpi Title: Buying, renting, and sharing: Investigating new forms of acquisition Abstract: Currently, the "sharing economy" is considered one of the top business trends. The last several years have witnessed incredible growth in commercial ventures in this domain. Particularly in the fields of transportation, accommodation, and rentals, sharing economy entities are proving to be able to lead the industry away from traditional economy players. For instance, Airbnb is predicted to overtake Hilton in number of rooms booked. However, there is no generally accepted definition of what activities really constitute the sharing economy. Accordingly, the contributions to this special Issue represent an important attempt to provide both a sample and a summary of the recent developments in the understanding of the sharing economy and examples of investigations of both situational and dispositional factors that may affect individuals? intentions to buy, to rent or to use alternative acquisition forms. While individual contributions may address one specific empirical problem or case study and might purposely adopt one specific theoretical perspective, taken together, they offer a multi-disciplinary view of the sharing economy, provide new empirical evidence about this important phenomenon, fill various gaps in the literature, and allow for a better appreciation of the complexity and dynamism of this intriguing concept. Classification-JEL: Keywords: Note: Pages:13-18 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61237&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001002 Number: 2 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=61237 Template-type: ReDIF-Article 1.0 Author-Name: Francesca De Canio Author-Name: Davide Pellegrini Author-Name: Elisa Martinelli Title: Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption Abstract: Collaborative consumption is becoming a phenomenon of great interest for both scholars, marketers and public institutions. The spread of peer-to-peer sharing platforms allows consumers to acquire products and services in alternative ways. This aspect is redesigning a number of sectors, such as transport and accommodation marketplaces with the spread of new business models that provide consumers with both economic (financial) and social (socialization, sustainable consumption) benefits. Albeit in presence of an extensive emerging literature on the collaborative consumption phenomenon, the effect of social and economic benefits on the usage of collaborative products and services is lacking. Thus, using a Structural Equation Model, tested on 385 Italian collaborative users, this study aims at identifying antecedents of sharing intention (sustainable consumption and consumers? innovativeness) and of the intention to use Blablacar (social and economic benefits). Furthermore, the direct relationship between the two intentions is examined. Implications are discussed. Classification-JEL: Keywords: Note: Pages:19-38 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61238&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001003 Number: 3 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=61238 Template-type: ReDIF-Article 1.0 Author-Name: Giovanna Magnani Author-Name: Tommaso Bertolotti Author-Name: Antonella Zucchella Title: Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users Abstract: In this paper, we analyze how car sharing is experienced by both active sharers and reluctant users. We integrate the consumer culture theory perspective with a cognitive approach to gain knowledge as to the cognitive aspects involved in the decision to use car sharing services. Through a phenomenographic design, we explore the different understandings of car sharing on a sample of Italian Millennials, interviewed either with a dedicated Focus Group or through in-depth individual interviews. Within our design, we employ what we call a "cognitive approach" to Focus Groups. We find three emerging understandings of car sharing and hypothesize that Millennials? attitude towards the sharing economy may be affected by a mild extent of cognitive dissonance. Classification-JEL: Keywords: Note: Pages:39-62 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61239&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001004 Number: 4 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=61239 Template-type: ReDIF-Article 1.0 Author-Name: Marco Pichierri Author-Name: Daniele Scarpi Author-Name: Gabriele Pizzi Title: To buy or to rent? An experimental study on the antecedents of consumers? acquisition-mode decisions Abstract: Renting is a widely used mode of gaining access to goods, yet research on how consumers decide whether to buy or rent a good is still limited, leaving unclear whether a buy-or-rent choice is driven by situational (i.e., context-related) or dispositional (i.e., personality-related) factors. This research jointly addresses the role of situational and dispositional factors on the rent-or-buy decision, to shed light on what actually drives consumers? preference for one or the other acquisition mode. Results of an experimental study, conducted using a real-life choice situation involving a leading automotive brand, show that overall consumers strongly prefer buying to renting, regardless of the quality of the alternatives they are evaluating. This evidence challenges the commonly held idea that through rental consumers can enjoy superior-quality goods that they could otherwise not afford. Furthermore, results show that specific situational (time horizon) and dispositional (importance of possession, locus of control, convenience orientation) factors may affect individuals? intention to buy or rent. Theoretical and managerial implications are also discussed. Classification-JEL: Keywords: Note: Pages:63-92 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61240&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001005 Number: 5 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=61240 Template-type: ReDIF-Article 1.0 Author-Name: Imante Markeviciute Author-Name: Aukse Blazenaite Author-Name: Francesca Vicentini Author-Name: Paolo Boccardelli Title: Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV Abstract: This paper aims at revealing the influence of dynamic capabilities on open innovation in the context of TV broadcasters and at disclosing the importance of customer mindset, when launching an Internet TV project. Accordingly, the paper proposes a theoretical framework which links customer?s mindset in industries to dynamic capabilities for open innovation in the case of launching an Internet TV. The data has been collected from Lithuanian TV broadcasting industry. The results elaborated with Maxqda software imply that the launch of an Internet TV is not only the output of classic external and internal drivers, called company?s dynamic capabilities, but is also the result of customers? mindset in sensing, seizing, and reconfiguring activities. Classification-JEL: Keywords: Note: Pages:93-113 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61241&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001006 Number: 6 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=61241 Template-type: ReDIF-Article 1.0 Author-Name: Sabrina Latusi Author-Name: Marcello Tedeschi Author-Name: Cristina Zerbini Title: Sexual stimuli in advertising: The opposite sex effect Abstract: Sexual stimuli in advertising often evoke an emotional state able to shape both attitude towards the advertisement and towards the brands that interact in fostering consumers? purchase intention. These relationships can be influenced by the interaction between the gender of the respondent and the gender of the model (opposite sex effect). The present study focuses on the interaction between brand and advertising attitude and their conjoint effect on purchase intention in the light of the opposite sex effect. Results show that such effect influences the attitude towards the advertisement while it does not emerges whit reference to attitude towards the brand and purchase intention. Implications for advertising and brand management are discussed. Classification-JEL: Keywords: Note: Pages:115-130 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61242&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001007 Number: 7 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=61242 Template-type: ReDIF-Article 1.0 Author-Name: Francesco Crisci Title: "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets Abstract: The case study, between historical institutionalism and sociology of translation, faces the evolution of the press and the emergence of publishing in Venice between 1490 and 1515: (i) around the appearance of "modern book" as a cultural artefact (as unit of analysis); (ii) considering the entrepreneurial experience of Aldus Manutius (as empirical context); (iii) observing and analysing the interweaving of different institutional logics (the cultural dynamics of Italian Humanism), the emergence of new institutional boundaries (around the revolution of movable type and the figure of "merchant-entrepreneur" in Venice), supported by forms of institutional work (the "modern book" by Aldus as an agent of market change). Adopting a market system dynamics perspective ("a market may be defined as an organizational field"), and introducing "the role of material objects in motivating and shaping institutional change", the framework proposes a nonhuman-centric approach to examine the roles objects play in market change processes. Classification-JEL: Keywords: Note: Pages:131-152 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61243&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001008 Number: 8 X-File-Ref: http://www.francoangeli.it/Riviste/References.ashx?idArticolo=61243 Template-type: ReDIF-Article 1.0 Author-Name: Comitato di Redazione Title: Reviews Abstract: Classification-JEL: Keywords: Note: Pages:155-157 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61244&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001009 Number: 9 Template-type: ReDIF-Article 1.0 Author-Name: Comitato di Redazione Title: Elenco Referee 2017 Abstract: Classification-JEL: Keywords: Note: Pages:159-160 Volume: 2018/1 Year: 2018 Issue:1 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=61245&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/MC2018-001010 Number: 10