Template-type: ReDIF-Article 1.0 Author-Name: Andrea Moretti Title: Eat, pray, love..images. Measurements and measurement parameters in marketing processes Abstract: Classification-JEL: Keywords: x Note: Pages:7-10 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64154&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8128 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Arianna Di Vittorio Author-Name: Lucrezia Maria De Cosmo Author-Name: Nicolaia Iaffaldano Author-Name: Luigi Piper Title: Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses Abstract: There are few works in literature that study the relationship between tourist destination image and tourist destination personality. The present study starting from the relationship between image and personality tries to analyze how this relationship can strengthen the identification of tourists with the destination itself and consequently behavioral responses. The results will highlight a strong impact of image on some personality traits of the destination and how these personality traits have an effect on the the effective, ideal, social and social ideal destination self congruity and on the intentions of return and word of mouth. The work ends with a discussion on the theoretical and managerial implications in terms of destination branding strategies. Classification-JEL: Keywords: Destination branding, destination personality, self congruity, destination self congruity, intention to return, word of mouth Note: Pages:13-40 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64155&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8129 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Eleonora Di Maria Author-Name: Marco Bettiol Author-Name: Valentina De Marchi Author-Name: Roberto Grandinetti Title: Developing relationships early: How new ventures fill their capability gap Abstract: In light of the resource-base view of the firm, liability of newness appears as a capability gap. Several studies claim that collaborating with others is an effective strategy for bridging this gap. However, none of them demonstrates that, against a capability gap declared by the new venture at its birth and filled at the end of the start-up phase, this result was achieved by resorting to relations with external actors.The paper aims at answering this research question analyzing both the case of a marketing and technological capability gaps. The empirical section presents the results based on an original dataset on about 400 Italian new ventures. Results show that collaboration with external partners is the only determinant in reducing both capability gaps, whereas the profile of the new venture as well as its size, its location and the founders? education are not relevant. New ventures use external relationships to develop both technological and marketing capabilities. Classification-JEL: Keywords: New ventures, technological capabilities, marketing capabilities, capability gap, business relationships, collaboration. Note: Pages:43-61 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64156&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8130 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Ernesto Cardamone Author-Name: Gaetano "Nino" Miceli Author-Name: Maria Antonietta Raimondo Title: All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices Abstract: This research aims to understand the role of social groups in the relationships between human density and willingness to stay in the store and vice vs. virtue choices. We suggest that scholars and managers must consider not only how many customers compose the crowd (i.e., human density), but also how they relate with the other customers in the crowd (i.e., social groups). Results of an experimental study demonstrate that higher human density increases willingness to stay when ingroup and aspirational group members compose the crowd. Moreover, higher human density leads to choose more vice and virtue products in presence of dissociative and aspirational groups members, respectively. Our research shows that social factors play an important role in the analysis of human density on consumer reactions. Classification-JEL: Keywords: Crowding, human density, social groups, willingness to stay, vice-virtue, calories Note: Pages:63-82 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64157&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8132 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Elisa Martinelli Author-Name: Francesca De Canio Title: Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant Abstract: The paper investigates the effect that the country image of an ethnic restaurant plays on consumers attitudes and intention to patronize it. Using a multi-cue approach, the study verifies the effect that the image of Italy as a country, of its cuisine and of the perceived quality of Italian restaurants exerts on consumers intention to patronize them, mediated by attitude and controlling for some demographic variables. Although the richness of the country of origin literature, studies on services are limited in comparison with the ones focused on tangible products.The survey was administered to a sample of Spanish customers of Italian restaurants located in Spain and applying SEM. Results support all the postulated hypotheses. Scientific and managerial implications are derived. Classification-JEL: Keywords: Country image, ethnic restaurants, Italian cuisine, intention to patronize, Spain, structural equation modeling Note: Pages:83-104 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64158&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8133 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Francesco Raggiotto Title: Risk is my business. Determinants of revisit intentions among participants in extreme sporting events Abstract: Multi-billion-dollar revenues and thousands of people involved, qualify extreme sports as a growing marketing phenomenon. This study addresses the determinants of consumer-athletes intention to revisit extreme sport events. We propose a model investigating the role sensation-seeking tendency, event satisfaction, and event image fit in determining revisit intention of active participants, basing on sensationseeking theory. The model is empirically tested with the SPSS PROCESS macro on 240 active participants in extreme sport events. The findings suggest that sensationseeking leads to revisit intention only through satisfaction, especially when event image fit is strong. Classification-JEL: Keywords: Extreme sports, revisit intentions, sport events, sensation seeking, image fit, moderated mediation. Note: Pages:105-126 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64159&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8134 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Giacomo Del Chiappa Author-Name: Antonio Salvatore Loriga Title: Analysing determinants of travellers? expenditures for food and beverage services at airports Abstract: By applying the Hurdle-Double model to 2,461 passengers at the Olbia-Costa Smeralda Airport (Sardinia, Italy), this study analyses whether sociodemographics, travel-related variables, flight-related variables and pre-intention to buy significantly influence passengers? expenditures for food and beverages. Our findings reveal that the ?decision to buy? is significantly influenced by sociodemographics (i.e. income) and flight-related variables (i.e. waiting time prior to embarking), while expenditure levels are significantly influenced by age, travel-related variables (i.e. type of accommodation) and pre-intention to buy. Managerial implications are discussed and suggestions for further research are given. Classification-JEL: Keywords: Airport management, food and beverage services, expenditure behaviour, sociodemographics, travel-related variables, flight-related variables Note: Pages:127-147 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64160&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8135 Number: 7 Template-type: ReDIF-Article 1.0 Author-Name: Gennaro Iasevoli Title: Book reviews Abstract: Classification-JEL: Keywords: x Note: Pages:151-154 Volume: 2019/2 Year: 2019 Issue:2 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=64161&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2-2019oa8136 Number: 8