Template-type: ReDIF-Article 1.0 Author-Name: Michela Matarazzo Author-Name: Riccardo Resciniti Author-Name: Georg Schufft Title: La valutazione dell?effetto "made in Europe": un?indagine empirica cross-national Abstract: This research analyzes the marketing potential of "made in Europe", which has been little studied in literature on country of origin to date. In particular, the paper shows under what conditions a brand like "made in Europe", may be a viable alternative to the nation brand. To this end, two experiments were employed through an online questionnaire administered to two samples of Italian and German consumers. The results suggest that in situations of product country mismatch, particularly when a product is not associated to the manufacture tradition of the European country, the consumers prefer goods labeled "made in Europe" rather than nationally labeled ones. A number of managerial implications and suggestions for future researches are discussed. Classification-JEL: M31, M16 Keywords: Marketing internazionale, country of origin, "made in Europe", nation branding, comportamento del consumatore Note: Pages:7-31 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51941&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003001 Number: 1 Template-type: ReDIF-Article 1.0 Author-Name: Giulio Perani Title: Focusing on business R&D by analysing R&D micro-data Abstract: The availability of ten-years series of Italian business R&D micro-data has allowed for exploring some original paths of micro-analysis on the R&D performances and strategies of Italian firms. By re-focusing economic research on the specific role of R&D in the framework of the broader innovation efforts by firms, a set of contributions have been produced: from a detailed description of "R&D persistence" as a peculiar phenomenon of R&D performance in Italy, to an analysis of the degree of international integration of Italian business R&D; from a description of observed inter-industry R&D flows, to an evaluation of the impact of R&D tax credit in Italy. The source of data for these analyses has been the business R&D survey, run by the Italian National Institute of Statistics (Istat). Classification-JEL: Keywords: R&S industriale, attivit? di R&S, innovazione Jel classification: O30, O32, L20 Note: Pages:33-38 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51942&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003002 Number: 2 Template-type: ReDIF-Article 1.0 Author-Name: Claudio Cozza Author-Name: Antonello Zanfei Title: The cross border R&D activity of italian business firms Abstract: Using data from the Istat Business R&D (RS1) Survey we explore inward and outward R&D activities of different categories of firms resident in Italy in 2001-2010. From this perspective we provide detailed evidence of the role played by this country in the global creation and transmission of technology. First, foreign owned multinationals are the most active in cross-border R&D but holding a low and decreasing share. This trend confirms that the Italian economy is a poorer and poorer attractor of high value added investments from abroad, while national companies have significantly increased their R&D efforts over the past decade. Second, although outward expenditures of Italian companies increased substantially, R&D performed abroad remains a minor component of business research activities, and is due to a small number of firms investing in a few destination countries. We argue that this paucity of outward R&D activity might hinder both "asset exploiting" and "asset seeking" strategies of Italian firms. Third, we find a strong positive correlation between outward R&D and other innovative activities, including domestic research and R&D commissioned to foreign affiliates. Classification-JEL: F10, F23, O33 Keywords: Internazionalizzazione della R&S, IDE in entrata, IDE in uscita Note: Pages:39-64 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51943&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003003 Number: 3 Template-type: ReDIF-Article 1.0 Author-Name: Andrea Bonaccorsi Author-Name: Giulio Perani Title: Investing in R&D in italy: trends and firms? strategies, 2001-2010 Abstract: The subject of this article is the analysis of the Italian business R&D expenditure over the 2001-2010 period. Two main features make the Italian case interesting in international comparisons: first, the country has not been able to catch up with the average level of business R&D expenditure in the European Union (with respect to GDP) in spite of a constant increase of the R&D spending over the observed period; second, the R&D performing business sector has confirmed over the years its structural heterogeneity with respect to size distribution, sectorial and technological specialisation, and firm organisational models. A number of descriptive dimensions of the R&D activities of firms are investigated in order to identify explanatory factors for the performance in terms of R&D expenditure level, intensity, and persistence. The distinction between occasional and persistent R&D is also discussed, suggesting that such divide refers to two distinct R&D strategies that, possibly, introduce an additional dualism in the Italian business sector. The goal of the article is descriptive. The discussion of the state of the art of the literature is carried out mainly with the aim of commenting the evidence, rather than testing models. Thus the analysis keeps an exploratory attitude, opening the way for future strategies of explicit modeling and empirical testing. Classification-JEL: O30, O32, L20 Keywords: R&S industriale, attivit? di R&S, persistenza della R&S Note: Pages:65-107 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51944&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003004 Number: 4 Template-type: ReDIF-Article 1.0 Author-Name: Andrea de Panizza Author-Name: Mariagrazia Squicciarini Title: Technology flows and innovation output in Italy: industry-level evidence from R&D and patent data Abstract: This paper offers a broad characterisation of inter-industry R&D flows in Italy. It exploits a novel ?R&D performer-beneficiary? matrix built on survey-based information collected by Istat, the Italian National Institute of Statistics and relies on matched enterprise and patent data. The study identifies net R&D performers, including specialised R&D suppliers, maps the type and number of industries they serve and sheds some light on the industries that most benefit from the R&D carried out by other industries. It further depicts a number of inter-industry R&D linkages and technology clusters. Finally, relying on information about the technology class of patented inventions, it assesses the level of technological specialisation or diversification of the innovative output of R&D performers. Classification-JEL: O14, O33, O34 Keywords: Flussi technologici, flussi inter-settoriali, R&S, brevetti, Istat Note: Pages:109-131 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51945&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003005 Number: 5 Template-type: ReDIF-Article 1.0 Author-Name: Claudia Cantabene Author-Name: Leopoldo Nascia Title: The race for R&D subsidies: evaluating the effectiveness of tax credits in Italy Abstract: In Italy, between 2007 and 2009, the public support to innovation was focused on tax credit for business R&D. However, one year after its introduction, the Italian government limited the diffusion of such benefit by setting an upper threshold to potentially forgone tax revenue and introducing an electronic selection procedure which made the access to tax credit by firms a random process. This gave us the chance of evaluating the economic impact of this subsidy by designing a quasi-experiment. Exploiting original evidence from administrative and statistical sources, it is possible to argue that the Italian tax credit 2007-2009 had been successful in stimulating private R&D expenditure and that a R&D cost elasticity of around 1.6 could be estimated. Classification-JEL: C14, H32, O32 Keywords: Investimenti in R&S, credito d?imposta, addizionalit? Note: Pages:133-158 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51946&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003006 Number: 6 Template-type: ReDIF-Article 1.0 Author-Name: Luigi Reggi Author-Name: Chiara Assunta Ricci Title: Il ruolo delle societ? in house nel coordinamento delle politiche regionali per l?e-government Abstract: This paper provides a brief overview of recent e-government policies of the Italian regions with a focus on the coordination models between local actors. In particular, the role of regional information technology (IT) public companies is explored through a cluster analysis based on evidence from an ad hoc survey. Advantages and disadvantages of the different coordination models are discussed. In particular, two composite indices are employed: (i) an index of the intensity of coordination at the regional level; (ii) an index of effectiveness of IT policies, measured as the level of advancement of municipalities in the use of ICTs. The two indices are then compared with the coordination models adopted. Preliminary results show a positive correlation between the two indices, while the presence of an IT public company does not appear to significantly affect either the IT performance nor the level of coordination. Classification-JEL: C38, D02, D20, L86, 038 Keywords: Coordinamento, e-government, societ? in house Note: Pages:159-177 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51947&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003007 Number: 7 Template-type: ReDIF-Article 1.0 Author-Name: Stefania Trenti Title: Focus on industrial districts and local production systems. Esportazioni e investimenti diretti all?estero nelle imprese distrettuali italiane Abstract: The paper describes the internationalization strategies of industrial districts, analyzing export flows and FDI expansion. Industrial districts confirm both a high export propensity and a more intense FDI activity, compared to non-districts areas specialized in the same industries. Moreover, industrial districts internationalization strategies present a wider and more diversified geographical span and a high propensity to serve, both with FDI or exports, markets more distant from a geographic and cultural point of view. Export flows and FDI appear to be more related in the case of district areas, with FDI significantly contributing to explain export performances in the 2010-2012 period. Classification-JEL: D22, F14, F23, R32 Keywords: Distretti industriali, investimenti diretti esteri, esportazioni Note: Pages:179-195 Volume: 2014/3 Year: 2014 Issue:3 File-URL:http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=51948&Tipo=Articolo PDF File-Format: text/HTML Handle: RePEc:fan:polipo:v:html10.3280/POLI2014-003008 Number: 8