Cultural heritage, in Italy, is a limitless source of innovation where traditions meet cutting-edge technology, mainly from the ongoing 4.0 digital revolution. Digital heritage is becoming an interesting dimension: the contemporary audience expects both stability and flexibility from museums, which should have attractivity without losing credibility.
Technology and exhibition design can help in the creation of new spaces and innovative solutions, to have the audience enjoying and living a memorable experience.
Digitalization has a primary role to play in the conservation and promotion of cultural heritage, mainly by enhancing real-life experiences - rather than replacing them. Digital is not only a way to dematerialize our cultural heritage, but - mainly if associated to visual storytelling - also a powerful way to enhance the human capacity to generate engaging content and memorable experiences. Enjoy this book: it's short, easy to read, strict to the point!

Antonio Scuderi, founder and CEO of Capitale Cultura and ARt Glass, is an entrepreneur, executive and journalist. In the past, he served as CEO of 24 Ore Cultura and Alinari 24 Ore from the Sole 24 Ore Group, General Manager for Contents and Publishing, as well as Senior Director of Synergies and International Markets from De Agostini Editore Group.

Fernando Salvetti, founder of Logosnet, is an epistemologist, an anthropologist and a lawyer who co-designed e-REAL, the enhanced reality lab where virtual and real worlds merge within an advanced simulation environment. He is committed to exploring virtual and augmented reality, cognitive aids using artificial intelligence, visual thinking, interactive and immersive learning, emerging scenarios and trends, cross-cultural intelligence.