BOOKS BY ILARIA CURINA

This work presents the first comprehensive study of the European civilian firearms and ammunition industry, covering 30 countries including all EU Member States, Norway, Switzerland, and the United Kingdom. It evaluates the sector’s economic and employment impact, with a focus on production, distribution, and related industries such as sport shooting and hunting. This in-depth work sheds light on a strategically relevant industry, offering valuable insights, figures, and comparative data for policymakers, researchers, and industry professionals seeking to understand its multifaceted contribution to Europe’s economy and employment landscape.

cod. 365.1336

Ilaria Curina

New media in trade shows

Support tools or dominant solutions for the future?

Trade Shows (TSs) still represent today a leading business and development instrument for the global and European economy. Over the years, TSs have acquired new functions and new roles, in light of the major socio-economic changes of the new millennium, in particular, the effect of the globalization phenomenon, the consequences of the 2008 crisis, and the advent of the new media. Faced with this background, the aim of the present book is to gain a deeper understanding of the adoption and use of the new media in the TSs context, an attempt to fill a specific research gap, emerged from the analysis of the existing TS literature, concerning the scant attention towards this stakeholders’ target.

cod. 10365.40