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Il problema cognitivo nella valutazione contingente: indagini sperimentali
Journal Title: QA Rivista dell’Associazione Rossi-Doria 
Author/s:  Massimo Paradiso, Antonella Trisorio 
Year:  2000 Issue: Language: Italian 
Pages:  14 FullText PDF:  35 KB

The Cognitive Problem in Contingent Valuation: Experimental Investigations - The use of contingent valuation (Cv) methods is controversial among economists because it is based on hypothetical rather than real economic choices. This paper reports the results of two experiments designed to elicit real and hypothetical willingness to pay (Wtp) for a private good. The purpose is to investigate the effect of cognitive bias in individual preferences and, in particular, the effect different circumstances of (direct and indirect) knowledge of the good has on subjects’ valuation behaviour. The findings show that (a) the process of learning the characteristics of the good and direct knowledge of it reduce the observed disparity between hypothetical and real Wtp; and that (b) different circumstances of knowledge generate different perceptions of the characteristics of the good.

Massimo Paradiso, Antonella Trisorio, in "QA Rivista dell’Associazione Rossi-Doria" 2/2000, pp. , DOI:


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