The valorization of the typical and traditional products meets difficulty for the lacked organization of the producers; therefore a useful method can be the use of the field plan, where all the producers are involved in several shapes of collective communication. The article introduces the experiment made in the field of the balsamic vinegars of Modena and Reggio Emilia, the traditional ones with high quality and small volume of supply and the not traditional ones with medium quality and big volume of supply. These last ones have developed a turnover of 400 billions per year, of which approximately the 80% in countries with advanced economy. The proposed solution previews to define the two provincial territories as "Acetaia d’Italia" in order to promote the vinegars also with the role of haulage of the other local typical products, that are numerous and with high-quality. In order to impose the brand it has been dedicated the year 2000 to the balsamic vinegars.