Spain, with France, Italy and Portugal was one of the first country to codify the
modalities of quality wine productions, trough specific regulations. Nowadays the Spanish viticulture, as happens in the other ones of the Mediterranean Europe, while the areas and the production are decreasing, it is experimenting an increasing of production and consumption of quality wine. This paper analyses the volume of selling on the Spanish market and on the export market, that have in the quality wine a product
be able to bear the concurrence of powerful competitors.