The goal of the present research is to point out and to describe the features of the Italian web-sites dedicated to infancy and pre-adolescence in consideration of the capacity and risks that using such technology could mean for young people. The sample is constituted by 135 web sites. A content analysis grid composed by four thematic areas has been applied, as follows:
A)general features of web sites; B)formal and structural features; C)communicative strategies; D)content features. The results point out the difference about formal and content aspects of the web sites.
Referring to formal features it’s possible to find a different characterization of sites as different contents and elements connected to the different age classes of the target. Referring to content features the thematic areas dedicated to interactive games is the most representative besides knowledge and informative areas.
Moreover, different sites emphasize, through their activities, different needs and values connected to self-actualization and knowledge or to fun and escape. In summary, it’s possible to underline that, regarding formal features there’s a different proposal connected to different age classes of the target, while there are not differences according to the gender of users.