Cultural identity and consumption in the society of inclusive sovereignty Consumption is commonly thought to be a key factor in the global process of homogenization. Nevertheless, it is possible to consider it in a different way, by replacing the traditional model of homogenization with a new dialectic one.
According to the principle of ‘inclusive sovereignty’ provided by Ulrich Beck, glocalism allows the simultaneous existence of global and local aspects, and economic globalization does not necessarily lead to cultural globalization. It follows that the concepts of transnationality and reinforcement, as well as those
of cultural heterogeneity and flow, have to be taken into account. This is confirmed by the movements of goods, as global offer stimulates the awareness of local opportunities, both economically and culturally.