Le forme della seduzione. Modelli comunicativi nelle pubblicità di abbigliamento femminile
Titolo Rivista: SOCIOLOGIA DEL LAVORO
Autori/Curatori: Germana Galoforo
Anno di pubblicazione: 2004 Fascicolo: 93 Lingua: Italiano
Numero pagine: 10
Dimensione file: 26 KB
Forms of seduction. Communicative models in female garments ads
The vogue is imitation and differentiation even in the style of communication. The vogue advertising is without headline and bodycopy in order to free the interpretative cooperation of the reader. But some critic says that without any conceptualization and following only the evocative power of the image the
communication is not impressive and unable to be reminded. The IULM research in late spring 2002 showed that the scenario is implausible because all the emphasis is focused on the garment as pure expression.
Germana Galoforo, in "SOCIOLOGIA DEL LAVORO " 93/2004, pp. , DOI:
