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Il consumo come esperienza
Author/s: Giampaolo Fabris 
Year:  2005 Issue: 99 Language: Italian 
Pages:  6 FullText PDF:  16 KB

In contemporary society, consumers take good products and service surplus for granted. In order to satisfy them, and to emerge from a competitive context, companies have to meet consumers’ desire for involving experiences and entertainment. Consumption places are therefore transformed, and they are characterised by a cheerful and seductive atmosphere. Las Vegas is a perfect example of what consumers are currently looking for.

Giampaolo Fabris, in "SOCIOLOGIA DEL LAVORO " 99/2005, pp. , DOI:


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