Health psychology and the job of psychologist - The paper recalls some choices that were made 15 years ago, when health psychology was formally established in Italian universities, evaluating their consequences for the psychological profession. An initial investigation of the available data suggests that the impact of health psychology on the profession has been secondary and marginal, although in line with recent changes. Health psychology could therefore play a strategic role, beyond the influence which it has had up to now. Key words: health psychology, psychological profession, psychology demand.