Click here to download

Making decisions under the background effect, the attraction effect, and their interaction
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s:  Daniele Scarpi 
Year:  2009 Issue: Language: English 
Pages:  23 Pg. 95-117 FullText PDF:  636 KB
DOI:  10.3280/MC2009-001006
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 


Making decisions under the background effect, the attraction effect, and their interaction - The composition and the framing of the choice set influences the final choice. This paper analyses the role of the background effect, the attraction effect, and their interaction by means of three empirical studies, using an exceptionally large sample of consumers collected via a Web-based procedure, split into numerous groups for a detailed investigation of different choice scenarios. In particular, this paper considers the role of product involvement and choice thoughtfulness, and investigates the impact on the current choice exerted by conflicting and non-conflicting past information. Parole chiave: background effect, attraction effect, empirical analysis, interaction, decision making.

Daniele Scarpi, in "MERCATI E COMPETITIVITÀ" 1/2009, pp. 95-117, DOI:10.3280/MC2009-001006

   

FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content