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E-commerce: da dotcomguy al social commerce, una rapida evoluzione dei consumi online
Author/s: Piergiorgio Degli Esposti 
Year:  2009 Issue: 116 Language: Italian 
Pages:  14 FullText PDF:  289 KB
DOI:  10.3280/SL2009-116009
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E-commerce: from dotcomguy to social commerce, a rapid growth of the online consumption - This contribution aims to describe the characteristics of the contemporary ecommerce phenomenon on consumers behaviors. Starting from an evolutionary analysis of its characteristics and those of the global consumers, tries to find an interpretative paradigm. At its conclusion explores how technological advances help to transform the basic steps of the purchase process, and how have an impact on the decision making mechanisms through the analysis of phenomena such as mass customization, augmented reality, micro payments and micro-purchases.
Keywords: E-commerce, default, consumption, purchase, customization, googleization

Piergiorgio Degli Esposti, in "SOCIOLOGIA DEL LAVORO " 116/2009, pp. , DOI:10.3280/SL2009-116009


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