The article considers the case study of the Langhe and Roero localities in Piedmont, areas that are known today for the excellence of their wine production. The development of the wine and food sector, which attracts substantial numbers of tourists, and growing attention towards the quality of the landscape, require careful consideration of the development model to be pursued in the near future. Given the symptoms that seem to be emerging, the quality of the landscape will be a central theme of this model around which to construct an idea of these areas. It must be able to maintain a virtuous balance between development and excellence, by proposing shared visions which can be agreed upon at different levels of government and by the various actors involved in the process.
Keywords: Eccellenza, settore agroalimentare, tutela del paesaggio