The aim of this paper is to describe a case where the Precede-Proceed Model inspired health promotion campaigns in a Public Addiction Department. From the relationship between routine practice and technical theory, the authors derived a view of the constraints and the potentials of the Precede-Proceed Model and the critical aspects of health service operations, i.e., inflexibility, self-referentiality, differences of opinion. Trying to apply the Precede- Proceed Model to health promotion highlights a number of innovative aspects that foster greater coherence and effectiveness and enable comparison.
Keywords: Health promotion, Precede-Proceed Model, public health service, drug abuse, alcohol abuse