This article provides an overview of the main consequences of the recent economic crisis on the auto industry and examines its implications for firms’ strategies in the light of the recent turn of public policies. We show that the "industry of industries" is still a potential source of organizational, strategic and managerial innovation. We also submit that firms’ strategies and industrial policies would greatly benefit from a more focused and analytical approach combining both micro and macro perspectives.
Keywords: Automotive industry, corporate strategy, sustainable development, electric car
Jel Code: L22, L62, L53, L52