This essay focuses on journalism as a profession, offering considerations on an activity that never as before has to balance between information and disinformation, between in depth investigation and mystification. Being a journalist in a war zone, or in front of a laptop, through the perils of the web. But also being a journalist in the relationship with one’s Director, under the Editor’s pressure, dealing with the needs of investors for advertisement spaces and sponsorships. Finally, being a journalist in the relationship with the readers. This essay offers an excursus in journalism, from «embedded» to «state of exception», through the ways (semantic ways included) that mass media presently structures information.