Competitive dynamics in tourism make a very strong case for company cooperation strategies for local development. Our analysis begins with a literature review on networking and quality management in tourism. We then propose an innovative theoretical framework, representing a decision-making support tool based on a critical framework connected with both resource-based theory and service dominant logic (SDL). By means of this model, we investigate regional tourist development logics based on the Product Club, towards an integrated hospitality excellence offering. The paper also describes our empirical research planning, which will be further developed.
Keywords: Resource, cooperation, network, quality, knowledge, destination image