Starting from the contradictions of the Italian economy, two key questions are proposed. A. Everyone agrees on the fact that the strength of the Italian system is due largely to those excellent organizations that produce economic and social value in industrial concerns, services, Public Administration. Therefore, what are the distinctive characteristics of these organizations and how can we develop them? B. Inadequate public goods and services for competitiveness - i.e. facilities, services, attractiveness of the territories, support for productive activities, equitable regulation and legality - heavily influence the Italian system. Therefore, what are the specific characteristics of public goods and services suited to the Italian Way of Doing Industry, and how can we develop them? According to the model here expounded, whether in an individual company or in an enterprise system, competitiveness depends on the optimal combination of five factors: market positioning, strategies, organizational and working models, the soul behind the enterprise and the quality of the entrepreneur. The emerging model is defined as "whole company", that is to say a company pursuing economic and social performance in an integrated way, acting to protect and to develop the integrity of the stakeholders and the physical, economic and social environment, and having a moral line of conduct.