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The publishing production in Italy in the first half of the Twentieth century: the history of Rizzoli
Journal Title: STORIA IN LOMBARDIA 
Author/s: Marcella Forni 
Year:  2011 Issue: Language: Italian 
Pages:  28 Pg. 85-111 FullText PDF:  322 KB
DOI:  10.3280/SIL2011-001003
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Through the reconstruction of the history of the publisher Rizzoli, the essay tries to offer an interpretation of the mechanization process in the field of illustrated press in the first half of the Twentieth century. The main focus is on the introduction of graphic illustration techniques derived from photography and on their use, after the mid-Twenties, in the transition towards productions with wide circulation, which has been the basis for the success of the company brand in the publishing world.
Keywords: Rizzoli, photomechanical process, rotogravure

Marcella Forni, The publishing production in Italy in the first half of the Twentieth century: the history of Rizzoli in "STORIA IN LOMBARDIA" 1/2011, pp. 85-111, DOI:10.3280/SIL2011-001003

   

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