The current context of global competition between cities, metropolitan areas, economic areas, is also heavily impacting on the development of high landscape and cultural value rural areas, until a few years ago almost completely excluded from the processes of territorial investment. In order to better understand these unusual processes, the author argues that it is necessary to formulate new interpretations on the criticism of the local marketing activities and its relations with plans and tools for management and development of sites UNESCO characterized by high degree of rurality.
Keywords: Knowledge, rural, evaluation, competitiveness, landscape, management