The paper refers to an observation study carried out when the authors were PhD students in Methodology of Social Sciences. La Loggia Square in Brescia was the field, the public realm and the behaviour in public places were the objects of the observation. During the field work, first assumptions were abandoned and new ones came out from the observation of the physical space and the social interactions. The past that took place in La Loggia Square was the mean to understand its current shape and symbolic values.
Keywords: Urban space, symbolic value, collective memory, observation, touristic place, city users.