The presence of hybrids in the agribusiness system as well as the growing interest showed by the economic side of businesses prompt speculation about the present role of such coordinating structures in agribusiness. Numerous studies have addressed separately on competition and on cooperation. In recent years this dichotomic perspective of reality was joined by an interpretation focused on the study of new strategic behaviours characterized by the simultaneous presence of cooperative and competitive attitudes, indicated by the neologism coopetition. Aim of this work is to verify the presence of coopetitive behaviours in the horticultural sector, chosen as a case study and to define the driving forces of these strategic models.
Keywords: Coopetition, hybrids, strategies
Jel Code: L22, L23, Q12, Q13