Editoriale. The three service marketing paradigms: which one are you guided by?
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Evert Gummesson 
Year:  2012 Issue: Language: English 
Pages:  9 Pg. 5-13 FullText PDF:  480 KB
DOI:  10.3280/MC2012-001001
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Evert Gummesson, in "MERCATI E COMPETITIVITÀ" 1/2012, pp. 5-13, DOI:10.3280/MC2012-001001

   

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