In the information era, in which reigns the iconic representation of the news, that with its power to define acts on social perception provides interpretive keys that guide attention and shape the knowledge, the media are fundamental reducing or amplifying agents of the dynamics that affect the level of order/ disorder of the social system. The social representation of risks is, in fact, influenced by the media system, which affects processes and hierarchies, reconstructing the symbolic universe for their evaluation. This implicates a great power of the media, in calming or alarming, justifying or claiming potentially hazardous situations. The civic functio tha they play, then, ends up colliding with the commercial logics of profit thata are not exempt from sinking their hand in collective fears.
Keywords: Mass media, risk, social percepiction