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The product service system of electric car: marketing key success factors
Author/s: Sergio Cherubini, Gennaro Iasevoli 
Year:  2012 Issue: Language: Italian 
Pages:  12 Pg. 45-56 FullText PDF:  801 KB
DOI:  10.3280/MC2012-002006
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The aim of the paper is to identify the role of services in electric car marketing, starting from the customer expectations and the elements that enhance product. In particular, based on the concept of Product-Service System (PSS), where the service has a role at least similar to the product, and by case studies analysis, the key elements of electric car PSS have been described: the car and battery system, the energy and char- ging system, public and private infrastructure system and the system related to car navigation and to user experience. Finally, the authors focus the key success factors that should support the new PSS.
Keywords: Electric car marketing, Product Service System, Business Model, Market Convergence, Sustainable mobility.

Sergio Cherubini, Gennaro Iasevoli, The product service system of electric car: marketing key success factors in "MERCATI E COMPETITIVITÀ" 2/2012, pp. 45-56, DOI:10.3280/MC2012-002006


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