The study explores the relationship between the neurosciences, aging, anti-aging culture, memory medicine, and the hypercognitive society. The first part traces the discourses of mind from the Enlightenment to contemporary biosocial models where the aging brain has become a social laboratory for research, experimentation, and intervention. The second part explores the Cholinergic Hypothesis, the development of the cholinesterase inhibitors and their recent implementation in cases of Mild Cognitive Impairment (MCI). Critical questions are posed about how the mission to optimize aging has affected projects to enhance the mind.
Keywords: Medicina anti-invecchiamento, cervello, demenza, memoria, disturbo cognitivo lieve, sociologia.